The ancient speech structure for your speeches and presentations

The Ancient Greek Speech Structure For Your Speeches and Presentations

How to structure your speech to make a mighty impression
Ancient structuring formula for speeches and presentation

Ancient speech structure

 

The ancient greek speech structure is probably the oldest structuring formula for speeches. It dates back to antiquity. And it still works today for speeches and presentations. Learn how to convince classically.

Back to the roots: The ancient Greek speech structure

 

The Greeks and Romans cultivated the art of oratory. It had a quite high reputation in these cultures. Aristotle already knew that the speaker’s credibility, i.e. his ethos, was particularly important. And there are other things we can learn from this heyday of rhetoric. For example, in building up convincing speeches and presentations.

 

 

 

The structure of ancient Greek speech, step by step

 

Probably the oldest structure formula for speeches dates back to antiquity; the ancient Greek. It is particularly suitable for more extensive speeches. The structure is very well-thought-out and effective. Speeches are structured with it as follows:

1. First, win the benevolence

 

Prepare the audience to listen to the speaker’s point of view at all.

 

 

 

2. Describe the actual situation

 

Describe the previous development and the current status without evaluation. This prepares the ground for the next steps.

 

 

 

3. Point out alternatives.

 

What other possibilities exist?

 

 

 

4. Justify your recommendations and discuss their advantages.

 

Why do you prefer your recommendation?

 

 

 

5. Disprove possible counterarguments

 

What counterarguments could there be and how do you refute them?

 

 

 

6. Summarize your most important words

 

Summarize your words and come to a conclusion.

 

 

 

7. Inspire your audience

 

Get the audience moving.

 

 

 

8. Call for action

 

What should the audience do now?

 

 

 

Remark

 

Steps 6 to 8 are called conclusions (conclusio) in the classical form.

More?

 

Is that enough theory? You can find out more about the practical use of ancient rhetoric in Presentations Skills Training III, without the need for ancient Greek or Latin.

Preparation of important speeches and presentations

 

Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

 

 

 

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Do you have any experience with this speech structure?

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Published: March 6, 2015
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#124

Freedom of speech, yes! Free speech comes with responsibilities.

Freedom Of Speech, Yes! Free Speech Comes With Responsibilities.

Free speech is a privilege and a responsibility
Free Speech Comes With Responsibilities

Nobody can make you feel inferior without your permission.

Eleanor Roosevelt

 

 

Freedom of speech

 

Nobody can make you feel inferior without your permission. It sounds true, and it is true. And it is also not always right to hide behind that saying.

 

 

 

Overview

 

 

 

 

Some thoughts on the freedom of speech

 

If we don’t believe in freedom of expression for people we despise, we don’t believe in it at all. Well, nobody can make you feel bad without your permission!

Let’s think twice about that. It sounds true. And it is true. But what is missing here are the responsibilities. Because that saying also sets up a world where you have no responsibility for your speech.

I support the right to free speech. It is part of my profession when I support all those different people to present themselves and their offers. I believe in choosing to exercise that right responsibly and respectfully. Free speech comes with responsibilities. It is essential for society, and so is respect. Therefore, I recommend speaking carefully. Do your best to be kind. And don’t be radical unless it’s your last choice. Don’t be offensive!

The problem I see with the argument is that one person’s version of being offensive is very different from another. Be careful: When you hurt the values you want to protect, you lose your credibility. Walk your talk!

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

 

 

 

Message

 

I have read and accept the privacy policy.

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What do you think?

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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: March 21, 2001
Author: Karsten Noack
Revision: February 21st, 2022
Translation: ./.
German version:
K:
H:
T: RR
#181

How to organize your speech? Speech structure: Opening, body, conclusion

How to organize your speech? Speech structure: Opening, body, conclusion

Speech structure
Do You Trust More Your Ears Or Your Eyes?

How to structure your speeches and presentations

 

How do you organize your speeches and presentations? In this article, you will find the simplest structure already taught at the school level. It is still taught because it still works.

Overview

The worst speech you’ll ever give, will be far better than the one you never give.

Opening, body, conclusion

 

This is the simplest structure taught at the school level. It is still taught because it is easily constructed and works. Like any good story, your speech or presentation needs a clear beginning and a clear ending.

By giving your speech a beginning, a middle, and an end, you lay the foundation for a successful speech that meets the expectations of the audience.

 

 

 

1. Opening

 

Attract the attention of your audience by creating an interesting opening that attracts the attention of the audience. The first minute of your speech is probably the most important. Captivate your audience. This can be achieved in several ways. You could ask a thought-provoking question. Or make an interesting or controversial statement. Or recite a corresponding quote. Awaken your audience and amaze them.

Give your audience a sense of why the subject of your speech is relevant or important to them, prepare the stage and the audience for the main ideas of the upcoming speech.

Deliver a single, clear, identifiable thesis in a way that is as concrete, specific, and precise as possible. Give your audience a preview of upcoming ideas. If necessary, tell them how you organize the speech. This makes it easier for your audience to follow.

Once you have attracted and prepared the audience’s attention, your speech can move seamlessly into the body of your speech.

 

 

 

2. Body

 

Communicate a few important points. Organize the point so that related points follow each other so that each point builds on the previous one. This will give your speech a more logical development and make it easier for the audience to listen.

Don’t overwhelm your audience with too many details. It is better to focus on a few points than to have too many points, none of which affect.

 

 

 

3. Conclusion

 

Then find a good conclusion to the speech. The conclusion of your speech must include some of your strongest materials. Speeches and presentations should end with a bang.

Examples:

  • Summarize the key messages of your speech.
  • Provide some further input your audience will think about.
  • End with a final insight.
  • Be emotional.
  • Leave your audience with positive memories of your speech.
  • Repeat your core message.

 

 

 

 

More advanced speech structures?

 

Yes, there are much more effective speech structures for your next speech or presentation. Advanced speech structures help you make a powerful impression on your audience.

Preparation of important speeches and presentations

 

Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

 

 

 

Message

 

I have read and accept the privacy policy.

5 + 6 =

Remarks:

In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.

P.S.

 

How do you structure your speeches and presentations?

Articles

Five fingers for a structured speech. Five-finger speech structure.

The five-finger speech structure step by step. Systematically build up statements, whether for speeches, presentations, or discussions.

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 8, 2002
Author: Karsten Noack
Revision: February 21st, 2022
Translation: ./.
German version: https://www.karstennoack.de/drei-punkte-formel/
K:
H:
T: RR
#3426

15 Tips for your speech writing – step by step

15 Tips For Your Speech Writing - Step By Step

Interested in better speech writing? How to write a good speech
Interested In Better Speech Writing?

Better speech writing

 

Learn how to solve speech writing problems in all phases of the speech writing process. How to write a speech – step by step.

15 Tips for your speech writing – step by step

 

In case you want your speeches to do more than just present information, you will find here some tips. Yes, successful speeches are written to inform, but also to motivate, inspire and engage your audience. When crafting your next speech, follow these essential steps to maximize your impact.

 

 

 

1. Identify your objective

 

Be sure you know what that your objective is and how you can meet the expectations of your audience. What are the takeaways you want from your speech? What’s the objective you can realistically hope to achieve?

With the objectives in mind, you know where you’re headed and write your speech with a purpose.

 

 

 

2. Know your audience

 

Do your homework. Everything you know in advance will help you to create a powerful speech. Some questions you must answer before you even touch the keyboard:

  • Who is your audience?
  • Why are they in the audience?
  • And what do they want?

 

Writing a speech involves meeting the expectations of your audience, whether it is to inform, motivate, entertain, or even challenge. Do it in the right tone.

 

 

 

3. Get an overview and collect the content

 

I recommend using Mind Mapping to get an overview and to collect the potential elements.

 

 

 

4. Have one clear message

 

What do you want the people to think, feel, or do after your speech?

In case you could only deliver one sentence to your audience, what would it be? Condense your speech into one sentence. This is your core message.

 

 

 

5. Choose the best arguments

 

Collect as many arguments as you can find. Make sure you know the relevant pros and cons. What are the key arguments that support your main message?

 

 

 

6. Use a good structure

 

In case you think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. You need to choose a clear path and a destination. Your audience wants to know where you’re going and why. Therefore, set the expectation near your opening on what you’ll be covering.

There are plenty of commonsense structures to choose from. The problem and solution are one. Opportunity and leverage are another. The pros and cons are a third. How about the classical structure: Introduction – Body – Conclusion? Use the KaNo-structure or simply list your points in numerical order.

 

 

 

7. Write

 

With that preparation, it will be easy to start writing the first draft.

By the way: Sometimes I don’t write the first draft on a keyboard. Speaking, recording, and transcribing can lead to a more natural style.

 

 

 

8. Review the content in different ways

 

Each way to review the speech offers another insight. I see different things when the speech is printed on paper in comparison to when I work on it on a computer screen.

When I review the content out loud, I realize what may work and what doesn’t. This way I get a sense of which words are powerful, and which are fluff and should be removed or replaced.

 

 

 

9. Rewrite and rewrite and …

 

While you write and revise, focus on structuring and simplifying. Remove anything extraneous, contradictory, or confusing. If something doesn’t help you get your core message across, drop it.

 

 

 

10. Use transitions

 

Use transitional phrases to signal intent.

 

 

 

11. Have a great opening

 

Make sure you have the attention of your audience when you present your message. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments in front of your audience.

Ways to open with your speech or presentation:

  • Storytelling
  • Visualize an extraordinary scenario.
  • Statement
    A statement or phrase can catch the audience’s attention by keeping them guessing what you’re about to say next.
  • Use an interesting question.
  • Pause
    Silence brings attention to you.
  • What if…
    Asking a “what if” question invites the audience to follow your thought process.
  • Statistic
    Using a surprising, powerful, personalized statistic that resonates with the audience will get your message across right away.

 

Planing the opening is an important part of speech writing.

 

 

 

12. Be memorable

 

If a picture is worth a thousand words, then a metaphor is worth a thousand pictures. Therefore, use storytelling, metaphors, surprise to make a lasting impression on your audience.

 

 

 

13. Keep it as short as possible

 

The attention of your audience will naturally wane after a few minutes. They have a lot of other things to do many user issues to think about. The longer you speak, the more competitive with other priorities. So make your points and sit down.

 

 

 

14. Have an effective final moment

 

It happens way too often; public speaker begins their speech with a compelling opening. They cruise confidently into the body. Then they run out of gas as they come to the close of their speech. Your ending is what the audience will ultimately talk about when they head out the door. Make a strong call to action.

 

 

 

15. Strive for authenticity

 

Write your speech in a way that sounds authentic. Most people tend to write in another style than they do when speaking to someone else personally. A good speaker needs to be honest, to speak with conviction, to be real. Therefore, use your language.

Are you interested in better speech writing and presenting?

 

Are you frustrated because your speeches lack the quality you are looking for?
Are you tired of rewriting speeches at the last minute?
Do you want to improve the way you deliver speeches?

 

How much do mediocre speeches and presentations costing you?

Bad speeches are costing you. People aren’t hearing you and because of that, you’re missing out. You’re missing out on new customers, on that promotion you’ve been waiting for, and on opportunities to educate and motivate.

What would it mean to you and your organization if you could improve the quality of your speeches and reduce the amount of time it took to produce them. What would that mean in terms of saved time, stress and money? And what would it mean to deliver speeches that resonate better with audiences? Speeches that make audiences stand up and take action?

Are you interested? I solve speech writing problems for individuals and high-level organizations at all points of the speech writing process.

Many of my clients request great speeches written on high-profile occasions. Others value my help to transform their current speech or presentation to the next step. Most of my clients also benefit from my specific speech delivery coaching and training. My clients told me that working with me not only helped them improve the quality of their speeches but reduced immensely the time it takes to produce a speech. This saves you time, money and stress. Your speeches will also resonate better with audiences, boost your career and support your brand.

To find out more about how I can help you, click here.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

 

 

 

Message

 

I have read and accept the privacy policy.

4 + 10 =

Remarks:

In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.

P.S.

 

How about question and comments?

Articles

Five fingers for a structured speech. Five-finger speech structure.

The five-finger speech structure step by step. Systematically build up statements, whether for speeches, presentations, or discussions.

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: March 7, 2007
Author: Karsten Noack
Revision: August 14, 2019
Translation: ./.
German version:
K:X
H:
T: RR
#1890

Good speakers will offer additional perspectives

Good Speakers Will Offer Additional Perspectives

Exceptional good presentation skills
blank

Offer an additional perspective

 

Enrich the mind of your audience by offering additional perspectives.

I hope your speech provides interesting insights

 

Does your speech offer some new insights to the audience? Do you invite them to explore another point of view? Or do you try to force them to accept your point of view? That may lead to even more resistance. A large part of whether persuasion is effective is based on the general rapport between you and your audience. If you don’t know them well, it’s imperative to start building this rapport immediately. First, you have to find common ground as soon as possible. Therefore, you have to start listening instead of leading. If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

 

 

 

Help your audience to listen

 

A good strategy for communicating more effectively is to help your audience listen more effectively. To make your message more attractive, you have to be able to understand it from your listeners’ perspective.

 

 

 

You are the expert, and you have something to offer

 

Your audience prefers another solution as you do? Present the alternatives to your favorite solution. Invite the audience to explore them together with you. First talk about the pros and then about the cons of that solution. This way they will see you as an expert because you are. Finally, explore your solution with them while using all relevant senses. When they see and feel your arguments themselves and they will make the arguments their own. When your suggestion is worth, you have a high chance that they will support it. And their decision last!

Preparation of important speeches and presentations

 

Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

P.S.

 

Does your speech offer some new insights to the audience? Do you invite them to explore another point of view? Or do you try to force them to accept your point of view?

Articles

Five fingers for a structured speech. Five-finger speech structure.

The five-finger speech structure step by step. Systematically build up statements, whether for speeches, presentations, or discussions.

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 21, 2001
Author: Karsten Noack
Revision: February 21st, 2022
Translation: ./.
German version:
K:
H:
T: RR
#186

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