Structure for speeches and presentations: Take your audience from hell to heaven.

Structure For Speeches And Presentations: Take Your Audience From Hell to Heaven.

Speech structure Hell-Heaven-Way: How to structure your speech to make a mighty impression
Ancient structuring formula for speeches and presentation

Structure of speech: From hell to heaven

 

Promote a desirable change? Better products and processes, a public challenge, etc. This speech structure makes it easier to convince more effectively. Use the tips for your speeches and presentations. 

Take your audience with you: From hell to heaven

 

Do you offer a way to better conditions? It’s about promoting change? Whether products, processes, etc. Do you want to hold a public office?

I call this easy to use and very effective speech structure the “Hell Heaven Way”. If the conditions are untenable and there are solutions available, you can also use it outside the church to convince your audience.

 

 

 

Sections of that speech structure

 

The structure of Hell-Heaven-Way is easy to learn:

  • Hell
    In this case, this is the unpleasant actual condition
  • Heaven
    This is the idyllic target state.
  • Way
    Your solution and the way to get there.

 

 

 

Step by step instructions

 

Step 1: Hell

 

Describe the untenable current situation. Clarify the disadvantages, increase the level of concern. Address all senses. Underline how chaotic, faulty and unsafe the condition is. Draw a gloomy picture. It’s about the contrast: If there were no hell, who would dream of coming to paradise?

 

 

 

Step 2: Heaven

 

This is the target state with the comparatively beautiful conditions. In beautiful colors, you describe the paradisaical situations. What a contrast!

 

 

 

Step 3: Way

 

To hell with hell! You present your solution and the way there. A Spanish proverb says: “You don’t ascend to heaven on a ladder but through good works”. Describe how you will guide your target group into the promised land. As with Adam, Eve and the apple, so to speak, only the other way round. Who can resist the temptation? Hallelujah!

 

 

 

Advantages of this speech structure

 

Hell-Heaven-Way is a very catchy speech structure that the audience can easily follow. This enhances credibility. The biggest advantage of this simple speech format lies in creating the maximum contrast between the target and the actual state: before hell – after heaven. The target state must be very desirable! Comparing before and after from hell to heaven is an increase of the antithesis. Here all senses can easily be addressed and the effect intensified.

More?

 

Is that enough theory? You can find out more about the practical use of ancient rhetoric in Presentations Skills Training III, without the need for ancient Greek or Latin.

Preparation of important speeches and presentations

 

Those who do not speak are not heard and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

P.S.

 

Do you have any experience with this speech structure?

True, Heaven prohibits certain pleasures; but one can generally negotiate a compromise. Moliere

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: March 6, 2015
Author: Karsten Noack
Revision: January 1, 2021
Translation: ./.
German version:
K:
H:
T: RR
#124

Presentation design: 20 tips for PowerPoint, Keynote and Co.

Presentation Design: 20 Tips For PowerPoint, Keynote and Co.

How to create PowerPoint presentations that make you and your message look good
Presentation design

Presentation design

 

What makes a convincing presentation with presentation software? Here are some tips for presentation design with PowerPoint, Keynote and Co.

PowerPoint™, Keynote™ & Co.

 

The majority of PowerPoint presentations should be protected from laws such as those governing the misuse of narcotics. For a long time, the audience has to endure lengthy presentations with details that provide neither personal reference nor inspiration and certainly do not generate any positive emotions. Typical are tons of meaningless numbers, a lot of text and boring theory. Overloaded slides dominate. Unprepared presenters cling to the bullet point. The interest of the audience is put to sleep!

 

Note:
PowerPoint from Microsoft™ is a widespread computer presentation program from Microsoft™. Another product for this purpose is Keynote™ from Apple™ and there are other programs or apps. Presentations can be created and accompanied by such programs.

 

 

 

Criticism

 

Presentation software is always under criticism. Like any tool, it can be used well and badly. Negative examples are usually based on the fact that no basic knowledge and skills were acquired to build presentations. Then the information is ruthlessly squeezed into the presentation slides.

PowerPoint is when someone works 4 hours, so he can show in 20 minutes what he could say in 5 minutes.

20 tips for presentation design and presentation

 

PowerPoint can be a powerful tool to support a presentation. But it can also cause the listener to fall asleep, called Death by PowerPoint. Or being misused to distract from the essential. Like any tool, it is the user who decides whether to use it wisely or not.

 

 

 

1. Keep your distance from the computer at the beginning

 

Do not start the presentation design with the presentation software. If you start right away with PowerPoint and Co., then you restrict your possibilities right from the start.

 

 

 

 

2. Bullet points

 

With enumerations, the creation of presentation slides is quick and easy. That’s why bullet points are so common. During the presentation, speakers orient themselves along with the keywords and think they can save time for proper preparations.

For the audience, this is no pleasure! Use bullets as sparingly as possible.

 

 

 

3. Use simple graphics

 

Graphics should be easy to understand. Complex images bind the audience’s attention for too long and reduce the speaker’s impact.

 

 

 

4. Each slide has a maximum of one core message

 

Stay concentrated and encourage your audience to do the same. Dedicate a maximum of one core message to each slide.

 

 

 

5. Do you have a beautiful logo?

 

It is great if you are proud of your logo. Just, please don’t overdo it. It is enough to have the logo on the first and last pages. The same applies to your domain and other contact details.

 

 

 

6. Visual gimmicks

 

It flickers and flutters and every animation PowerPoint offers should be tried out? Don’t torture the eyes and nerves of your audience.

 

 

 

7. Embed fonts

 

If the presentation software allows it, embed your fonts in the file. Otherwise, impressive visual effects may occur during the presentation on a foreign system. They rarely support your message.

 

 

 

8. Keywords

 

Put keywords on your slides instead of worded text. Long texts tempt you to read them aloud and the audience will do the same. This makes you superfluous or even disturbs the reading of the audience. And to be honest; how well can you read aloud and would you like to experience this yourself as a participant in the audience?

 

 

 

9. Simple graphics or photos instead of lots of text

 

Visualize your messages in such a way that they can be understood quickly and clearly. A simple photo, a sketch underlining the statements of speakers are good.

 

 

 

10. Embed multimedia elements

 

It is safer to embed multimedia elements so that they also work during the presentation. What worked in the office can look completely different on another computer. Also, file often on the computer or server in the office and are inadvertently not taken along.

 

 

 

11. Standard quality

 

A large headline, about five bullet points and quickly set a nice picture next to it. Ready?

Most presentations with PowerPoint and Co. look similar. This quickly leads to fatigue in the audience. Those who design their slides more differently and appealingly attract and hold the attention of the audience.

 

 

 

12. Fonts

 

The choice of font is a statement. Beyond standard fonts, such as Times New Roman and Arial, there are worthwhile fonts to discover. In addition to readability, the message of the font also plays an important role. Please be careful with the number of fonts used.

 

 

 

13. Own hardware for the presentation

 

Preferably use your hardware for the presentation. Better be safe than sorry! Murphy is already waiting to be remembered.

 

 

 

14. corporate design

 

Coordinate the presentation with the corporate design.

 

 

 

15. Graphic designers can work wonders

 

Not everyone has the budget for first-class graphic designers. But they can do what only graphic designers can do: excellent design!

When it comes to a presentation, schedule support from graphic designers.

Note:
I’m not a graphic designer, so I’m always interested in recommendations of graphic designers. If you know someone …?

 

 

 

16. Presentation slides are aids

 

More is better? No, the saying “less is more” also comes true in presentations. With presentation software and presentation slides, the respective goal should be supported. Even the most beautiful slides should not replace the speaker’s presentation. Otherwise, the file could be sent by e-mail. Not every piece of information you want to convey should be found on the slides. The slides should not replace the presentation but underline it. Remember that the focus is on you as the speaker and your message, not your presentation slides.

 

 

 

17. Presentation slides as a handout

 

To save time, presentation slides are created in such a way that they serve as a handout. The opulent result then confuses the audience.

 

 

 

18. Printout

 

Murphy prefers to be seen where it is most spectacular because that is his nature. So: Print out your slides! The poor forest? Yes, that’s right, but it calms you down.

 

 

 

19. Media combinations

 

Even the best digital presentation slides can be supplemented with analog sketches completed on site. Reach for the pen in between and go to the flip chart. This will help you attract attention.

 

 

 

20. Emotions

 

Make sure that the desired emotions are also transported via the image protection presentation.

 

Preparation of important speeches and presentations

 

Those who do not speak are not heard and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

P.S.

 

What belongs to a convincing presentation with presentation software? Do you know further tips for the presentation design with PowerPoint, Keynote and Co.?

Presentation slides
should support you and not replace you. - Karsten Noack

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: February 3, 2007
Author: Karsten Noack
Revision: January 1, 2021
Translation: ./.
German version: https://www.karstennoack.de/praesentationsfolien-praesentationsdesign/
K:
H:
T: RR
#332

How about your core message? Simplicity and impact in speeches and presentations.

How About Your Core Message? Simplicity And Impact In Speeches And Presentations.

Have a key message
Simplicity And Response

Focus on the core of your speech: The key message

 

Key or core messages create focus, control, and intensity in influencing your target audiences. How to create compelling key messages in speeches and presentations.

The focus in speeches and presentations

 

In speeches and presentations, it happens often. One exciting idea, then another, and another and another… Pretty soon, the audience is more or less confused. It’s important to remember that your audiences have short attention spans. We all do. Your messages need to cut through all the noise.

Many public speakers forget to choose carefully the big point, the core message — the heart, soul, and center — of their speech.

With a core message, your messages will stay on track and make sure you’re communicating the right thing to the right people.

 

 

 

Simplicity and response

 

Simplicity and response are qualities that measure the true value of any work of art.

Frank Lloyd Wright

 

This is also true for a good speech. Making a presentation simple requires more thinking than just talking around. You might be concerned that in your quest to make your presentation simple, you’ll dumb it down. Yes, simplicity is a complex undertaking. You cannot reach simplicity without understanding the complexity and subtleties of your topic.

Your job is to make the complex easily graspable to your audience by arriving at that simplicity. Therefore, you have to know your audience well enough to craft a presentation that clearly and effectively helps make their lives better in a way that matters to them. So you need to know what your audience desires and connect that with your expertise, as a starting place.

 

 

 

The core message of your speech

 

The core of your idea is the core of your presentation. Express that core in one simple and specific sentence, as the core message.

 

Step by step:

 

1. Know your audience

 

Do a thorough audience analysis so you’re intimately connected with what this audience needs and desires.

 

 

 

2. Sync

 

Look for the areas within those audience needs and desires that sync up with your rooftop message. How can you genuinely and significantly help your audience with your expertise?

 

 

 

3. Voila; the core message

 

Craft a core message as a promise. Have a core message that solves a problem your audience care about and build your presentation around that promise.

Make sure that the core message focus on your audience instead of yourself.

 

 

 

So what?

 

Strive to make sure your key points and especially your core message truly sink in and avoid anything that doesn’t directly support those key messages.

 

A good core message…

  • … is clear, concise, compelling, with a strong call to action.
  • … concentrates on the core.
  • … is short and focused.

 

Preparation of important speeches and presentations

 

Those who do not speak are not heard and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

P.S.

 

What do you think about a core message in speeches and presentations?

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: March 9, 2010
Author: Karsten Noack
Revision: February 4, 2020
Translation: ./.
German version:
K:
H:
T: RR
#1890

What may cost the preparation of a presentation, which effort is justified?

What May Cost The Preparation Of A Presentation, Which Effort Is Justified?

The ratio of benefit to effort
blank

The effort to prepare speeches and presentations

 

It’s the opportunity you’ve been preparing for. The keynote, the boardroom presentation, the sales pitch. This could be the moment that changes everything. Don’t leave it up to chance. If you expect something from a presentation, it pays off to prepare accordingly. With a convincing presentation, a lot can be achieved and investments are worthwhile. Which effort is worthwhile?

Do you prefer your speech or presentation to be nice or remarkable?

 

We are not very demanding in Germany when it comes to the quality of speeches. We seem to have a certain willingness to suffer. How do you prefer speeches and presentations?

Affordable, nice, all right or impressive? How do you want your speech or presentation? As so often, this is a matter of priorities, effort, opportunities and risks. Investing requires thoughtful decisions. Why do more than necessary?

 

 

 

How about a remarkable speech?

 

In a good presentation, a message is prepared and presented so interesting that it can be viewed from many angles. Thus, a presentation will inform, inspire, and add value to the audience entertainingly.

A large part of the fascination of remarkable presentations is based on the fact that committed speakers make an above-average effort in the preparation of your contribution.

Some selfish speakers focus on audiences to present themselves. Excellent speakers often make a much better impression because they also think about their audience. Their main goal is to make the benefits and experience as good as possible for the audience. For this purpose they are ready to make their contribution and to create the conditions.

 

 

 

The effort for the preparation of presentations

 

Numerous sources describe the effort with which presentations are prepared, for example, in the Keynotes of Apple. The immense investments in time and funds have paid off there.

Not every one of us has such resources available. I often wished for a different budget, especially in the graphical presentation of my presentations. Investments should be evaluated in the ratio of expenses to earnings.

Which effort is worthwhile for the preparation of a presentation can only be answered individually. However, if you expect something from a presentation, with a convincing presentation can be achieved a lot, it is worth preparing accordingly.

 

 

 

How much are mediocre speeches and presentations costing you?

 

Settling for run-of-the-mill speeches is costing you. People aren’t hearing you and because of that you’re missing out. You’re missing out on new customers, on that promotion you’ve been waiting for and on opportunities to educate and motivate.

Preparation of important speeches and presentations

 

Those who do not speak are not heard and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements

 

How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally

 

Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.

P.S.

 

What effort is justified for the preparation of speeches and presentations?

Jumpstart

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: May 11, 2007
Author: Karsten Noack
Revision: February 4, 2020
Translation: ./.
German version: https://www.karstennoack.de/was-darf-die-vorbereitung-einer-praesentation-kosten/
K:
H:
T: RR
#123

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