There are good speechwriters. But what value has the best manuscript, when the performance is uncharitable? Unfortunately, in the end, the cupcakes are the highlight! An important speech deserves preparation, rehearsals, …
What May Cost The Preparation Of A Presentation, Which Effort Is Justified?The ratio of benefit to effort
The effort to prepare speeches and presentations
It’s the opportunity you’ve been preparing for. The keynote, the boardroom presentation, the sales pitch. This could be the moment that changes everything. Don’t leave it up to chance. If you expect something from a presentation, it pays off to prepare accordingly. With a convincing presentation, a lot can be achieved and investments are worthwhile. Which effort is worthwhile?
We are not very demanding in Germany when it comes to the quality of speeches. We seem to have a certain willingness to suffer. How do you prefer speeches and presentations?
Affordable, nice, all right, or impressive? How do you want your speech or presentation? As so often, this is a matter of priorities, effort, opportunities, and risks. Investing requires thoughtful decisions. Why do more than necessary?
In a good presentation, a message is prepared and presented so interesting that it can be viewed from many angles. Thus, a presentation will inform, inspire, and add value to the audience entertainingly.
A large part of the fascination of remarkable presentations is based on the fact that committed speakers make an above-average effort in the preparation of your contribution.
Some selfish speakers focus on audiences to present themselves. Excellent speakers make a much better impression because they also think about their audience. Their main goal is to make the benefits and experience as good as possible for the audience. For this purpose, they are ready to make their contribution and to create the conditions.
Numerous sources describe the effort with which presentations are prepared, for example, in the Keynotes of Apple. The immense investments in time and funds have paid off there.
Not every one of us has such resources available. I often wished for a different budget, especially in the graphical presentation of my presentations. Investments should be evaluated in the ratio of expenses to earnings.
Which effort is worthwhile for the preparation of a presentation can only be answered individually. However, if you expect something from a presentation, with a convincing presentation that can be achieved a lot, it is worth preparing accordingly.
Settling for run-of-the-mill speeches is costing you. People aren’t hearing you and because of that, you’re missing out. You’re missing out on new customers, on that promotion you’ve been waiting for, and on opportunities to educate and motivate. That is a pity!
Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.
Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.
You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)
By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...
How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.
Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.
Please post any questions that may interest other readers in the comments. Are you looking for professional support?
Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.
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Create an excellent speech or presentation. It will bring you forward as a presenter. Every speaker should make a brilliant speech at least once in his life. The effect goes far beyond the event because the experience becomes a mental reference. Such an experience will change you as a speaker. Create your rhetorical masterpiece. Here is how to do it.
Persuading without arguments, assertiveness, winning without consideration, knockout by nasty tricks, black magic, manipulating. It is a coveted feeling to be right.
Often, a lot can be achieved with a convincing presentation and investments are worthwhile. But how much should the investment actually be?
There are many strategies to consider in opening your pitch. Think about it twice, because those first minutes can make or break you.
Do you offer a way to better conditions? It’s about promoting change? Whether products, processes, etc. Do you want to hold a public office?
I call this easy to use and very effective speech structure the “Hell-Heaven-Way”. If the conditions are untenable and there are solutions available, you can also use it outside the church to convince your audience.
Do you want the attention of your audience? Humorously move your audience before the seat hurts. Humor relaxes. It resolves tense, stressful situations. Humor has some positive effects. Appropriate humor can be used effectively in many situations. Find out what is worth paying attention to.
Does everyone have to say something about everything? In my opinion, the most important rule of rhetoric and good communication style is that those who have nothing to say should shut up.
What does a convincing presentation with presentation software need? Here are some tips for presentation design with PowerPoint, Keynote and Co.
The ancient greek speech structure is probably the oldest structuring formula for speeches. It dates back to antiquity. And it still works today for speeches and presentations. Learn how to convince classically.
Nobody can make you feel inferior without your permission. It sounds true, and it is true. And it is also not always right to hide behind that saying.
How do you organize your speeches and presentations? In this article, you will find the simplest structure already taught at the school level. It is still taught because it still works.
Published: May 11, 2007
Author: Karsten Noack
Revision: August 22nd, 2022
German version: https://www.karstennoack.de/was-darf-die-vorbereitung-einer-praesentation-kosten/