Structure For Speeches And Presentations: Take Your Audience From Hell to Heaven.Speech structure Hell-Heaven-Way: How to structure your speech to make a mighty impression
Structure of Speech: From Hell to Heaven
Promote a desirable change? Better products and processes, a public challenge, etc. This speech structure makes it easier to convince more effectively. Use the tips for your speeches and presentations.
You offer a way to better conditions? It’s about promoting change? Whether products, processes, etc. You want to hold a public office?
I call this easy to use and very effective speech structure the “Hell Heaven Way”. If the conditions are untenable and there are solutions available, you can also use it outside the church to convince your audience.
The structure of Hell-Heaven-Way is easy to learn:
In this case, this is the unpleasant actual condition
This is the idyllic target state.
Your solution and the way to get there.
Step by step instructions
Step 1: Hell
Describe the untenable current situation. Clarify the disadvantages, increase the level of concern. Address all senses. Underline how chaotic, faulty and unsafe the condition is. Draw a gloomy picture. It’s about the contrast: If there were no hell, who would dream of coming to paradise?
Step 2: Heaven
This is the target state with the comparatively beautiful conditions. In beautiful colors you describe the paradisaical situations. What a contrast!
Step 3: Way
To hell with hell! You present your solution and the way there. A Spanish proverb says: “You don’t ascend to heaven on a ladder, but through good works”. Describe how you will guide your target group into the promised land. As with Adam, Eve and the apple, so to speak, only the other way round. Who can resist the temptation? Hallelujah!
Hell-Heaven-Way is a very catchy speech structure that the audience can easily follow. This enhances credibility. The biggest advantage of this simple speech format lies in creating the maximum contrast between the target and the actual state: before hell – after heaven. The target state must be very desirable! Comparing before and after from hell to heaven is an increase of the antithesis. Here all senses can easily be addressed and the effect intensified.