Structure For Speeches And Presentations: Take Your Audience From Hell to Heaven.
Speech structure Hell-Heaven-Way: How to structure your speech to make a mighty impression
Structure of speech: From hell to heaven
Promote a desirable change? Better products and processes, a public challenge, etc. This speech structure makes it easier to convince more effectively. Use the tips for your speeches and presentations.
Overview
Take your audience with you: From hell to heaven
Do you offer a way to better conditions? It’s about promoting change? Whether products, processes, etc. Do you want to hold a public office?
I call this easy-to-use and very effective speech structure the “Hell Heaven Way”. If the conditions are untenable and there are solutions available, you can also use it outside the church to convince your audience.
Sections of that speech structure
The structure of Hell-Heaven-Way is easy to learn:
- Hell
In this case, this is the unpleasant actual condition - Heaven
This is the idyllic target state. - Way
Your solution and the way to get there.
Step-by-step instructions
Step 1: Hell
Describe the untenable current situation. Clarify the disadvantages, and increase the level of concern. Address all senses. Underline how chaotic, faulty and unsafe the condition is. Draw a gloomy picture. It’s about the contrast: If there were no hell, who would dream of coming to paradise?
Step 2: Heaven
This is the target state with comparatively beautiful conditions. In beautiful colors, you describe the paradisaical situations. What a contrast!
Step 3: Way
To hell with hell! You present your solution and the way there. A Spanish proverb says: “You don’t ascend to heaven on a ladder, but through good works”. Describe how you will guide your target group into the promised land. As with Adam, Eve, and the apple, so to speak, only the other way round. Who can resist the temptation? Hallelujah!
Advantages of this speech structure
Hell-Heaven-Way is a very catchy speech structure that the audience can easily follow. This enhances credibility. The biggest advantage of this simple speech format lies in creating the maximum contrast between the target and the actual state: before hell – after heaven. The target state must be very desirable! Comparing before and after from hell to heaven is an increase of the antithesis. Here all senses can easily be addressed and the effect intensified.
More?
Is that enough theory? You can find out more about the practical use of ancient rhetoric in Presentations Skills Training III, without the need for ancient Greek or Latin.
Preparation of important speeches and presentations
Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.
Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.
You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)
You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.
By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...
A good start: Professional feedback with recommendations for improvements
How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.
Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.
Just ask me personally
Please post any questions that may interest other readers in the comments. Are you looking for professional support?
If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.
Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.
Message
Remarks:
In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.
Frequently asked questions
What is a speech structure good for?
Structuring a presentation is important for the benefit of the audience’s understanding, and it is also important for public speakers. A well-chosen structure helps you to prepare, and while speaking to remain calm, stay on topic.
What is the best speech structure of a presentation?
There is no exclusive and best speech structure. Good public speakers know a selection of suitable structures and choose wisely.
How to structure a speech?
All speeches contain at least three parts:
1. An introduction
2. A body
3. A conclusion
1. The introduction
In the Introduction, you tell the topic of your speech and give the audience the main points of your speech. You say what you are going to speak about.
2. The body
In the Body, you speak about each point in detail. For each point, you give the audience some evidence or information that will help explain and support each point. The Body is the longest of the three parts.
3. The conclusion
In the Conclusion, you summarize the main points of your speech, and emphasize what you want the audience to remember.
2 Comments
Submit a Comment
Just read out speech manuscripts …
There are good speechwriters. But what value has the best manuscript, when the performance is uncharitable? Unfortunately, in the end, the cupcakes are the highlight! An important speech deserves preparation, rehearsals, …
Create an excellent speech or presentation as a masterpiece
Create an excellent speech or presentation. It will bring you forward as a presenter. Every speaker should make a brilliant speech at least once in his life. The effect goes far beyond the event because the experience becomes a mental reference. Such an experience will change you as a speaker. Create your rhetorical masterpiece. Here is how to do it.
Being right at all costs. The price we pay for needing to be right.
Persuading without arguments, assertiveness, winning without consideration, knockout by nasty tricks, black magic, manipulating. It is a coveted feeling to be right.
What may cost the preparation of a presentation, which effort is justified?
Often, a lot can be achieved with a convincing presentation and investments are worthwhile. But how much should the investment actually be?
Present the benefits in the beginning of your pitch
There are many strategies to consider in opening your pitch. Think about it twice, because those first minutes can make or break you.
20 tips for humor in speeches and presentations
Do you want the attention of your audience? Humorously move your audience before the seat hurts. Humor relaxes. It resolves tense, stressful situations. Humor has some positive effects. Appropriate humor can be used effectively in many situations. Find out what is worth paying attention to.
The first rule of rhetoric: Let us start with the basics of speaking.
Does everyone have to say something about everything? In my opinion, the most important rule of rhetoric and good communication style is that those who have nothing to say should shut up.
Presentation design: 20 tips for PowerPoint, Keynote and Co.
What does a convincing presentation with presentation software need? Here are some tips for presentation design with PowerPoint, Keynote and Co.
The ancient speech structure for your speeches and presentations
The ancient greek speech structure is probably the oldest structuring formula for speeches. It dates back to antiquity. And it still works today for speeches and presentations. Learn how to convince classically.
Freedom of speech, yes! Free speech comes with responsibilities.
Nobody can make you feel inferior without your permission. It sounds true, and it is true. And it is also not always right to hide behind that saying.
How to organize your speech? Speech structure: Opening, body, conclusion
How do you organize your speeches and presentations? In this article, you will find the simplest structure already taught at the school level. It is still taught because it still works.
15 Tips for your speech writing – step by step
Learn how to solve speech writing problems in all phase of the speech writing process. How to write a speech – step by step.
This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.
Published: March 6, 2015
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:
K:
H:
T: RR
#124
Is that a good way to write a motivational speech?
Hello Inga,
here is the way I create inspiring and memorable motivational speeches:
1. Have a point.
2. Think about structure.
3. Connect, connect, connect.
4. Write poetry, not prose.
5. Tell a story.
6. Rewrite and practice.
7. Leave them wanting more.
Cu, Tom