Oh Sorry! I didn’t See You There! It Is Time For Authentic Self MarketingPromote yourself authentically: Authentic Self Marketing
When you have something to offer, authentic self-marketing helps you to get the deserved attention. Good self-marketing is believable, it’s real. That’s why I’m talking about authentic self-marketing.
Are you tired of constantly fighting for attention? Then you’re like many people; you’re full of possibilities and anything is doable! In most areas, there is an abundance of people and businesses offering and providing you with opportunities and solutions. Everyone wants to be noticed. But the best deal is not always immediately obvious, and for specific groups or people, it is sometimes difficult to recognize the right offer.
Your professional abilities, your product, your service, your idea may all be remarkable. But if they do not come across to others as remarkably amazing then they will be ignored or worse, go completely unnoticed. To be influential just by yourself isn’t enough anymore. You need a team. The relevant people must also learn this, know this and want to reap the benefits. You’re right, Mr. Noack! So what do I do?
The following questions will lead you to answers that will take you to the next step:
- What do you stand for?
- What do you admire with all your heart?
- What do you really want?
- What is your idea?
- What are the benefits of your proposition? What is your solution?
- Who benefits the most from what you have to offer and who is willing to honor and back you?
- What makes you and your proposition unique?
- Is it worth developing a brand name for it or creating a profile?
- How can you communicate to intended audiences the benefits of your particular idea or proposition?
If you no longer want to be the backing singer but the main vocal artist then ask for support. As a coach and trainer, I’ll help you …
- to develop a clear strategy on how to represent yourself in your professional life
- to define your goals
- to raise your profile and to position yourself clearly
- to work out your relevant strengths
- to formulate clearly the benefits of your product / service
- to create an implementation plan with concise concrete steps
And if you want, I will even accompany you in the realization of all of this. Dreaming was yesterday!
Find out more about me in my profile.
Articles about self-marketing
People will trust a person who has a reputation of being honest, reliable and responsible. But how do you know if you’re trustworthy?
How about your self-marketing? Is bad publicity really better than none? Some even believe that there is no such thing as bad publicity. What do you think? Does the end justify the means?
Some people may doubt what you say, but they will believe what you do. Your challenge is to make sure you are congruent. Walk your talk, be consistent! But how do we stay consistent with being consistent?
Self-marketing needs focus. You may have many strengths and talents. Don’t be tempted to focus on more than one or two, or you will dilute your message. Focus on your core message so that you are known for something that counts!
Famous or notorious? It does not matter. You want to be a VIP, at all costs. 5 minutes of glory are better than nothing, right?
What about your courage to leave the beaten paths and to go your own way? Are you one of the crazy ones? Make the world a better place.
In this world you have to have values to stand up for. Do it! Stand up! Speak up! Public speaking skills are even more important than ever before.
In case you have stage fright you aren’t alone. Many performers do. Learn to leave that cycle. If you have something to say; let me help you with your stage fright. Live out loud, and be heard!
Integrity is an important part of a character. Integrity is a choice we make, and it’s a choice we must keep making, every moment of our lives. Develop and protect your integrity.
It is your decision: When given the choice between being right or being kind, choose kind.
A fulfilled life isn’t about avoiding criticism. Criticism can be a good thing. It’s often said that whoever is going on his way and does not encounter criticism is probably going in the wrong direction. Time to get on the right track …
It’s better to have honest criticism than to give or receive false praise. At least you know where you stand!
Shakespeare was a marketing specialist. Keep that recommendation in mind when you define your target market. Don’t waste time marketing to people who won’t be interested, however.