Oh Sorry! I didn’t See You There! It Is Time For Authentic Self-Marketing
Promote yourself authentically: Authentic Self Marketing
Authentic self-marketing
What if instead of finding ways to be one step ahead of your competition you could give people reasons to choose you? When you have something to offer, authentic self-marketing helps you to get the deserved attention. Good self-marketing is believable, it’s real. That’s why I’m talking about authentic self-marketing.
Be yourself; everyone else is already taken.
Oscar Wilde
Are you having trouble standing out in a noisy world?
Are your ideas not getting the traction you hoped?
Are you looking for a way to reach and resonate with more of the right people?
Are you tired of constantly fighting for attention?
Then you’ll feel like a lot of people; you’re full of possibilities and anything seems to be doable! Unfortunately, the reality is revealing something different: In most areas, there is an abundance of competition. Everyone wants to be noticed. But the best deal is not always immediately obvious, and it is sometimes difficult to recognize the right offer.
Your professional abilities, your products, your services, and your ideas may all be remarkable. But if they do not come across to others as remarkably amazing then they will be ignored or worse, go completely unnoticed. To be influential just by yourself isn’t enough anymore. You need a team. The relevant people must also learn this, know this, and want to reap the benefits. — You’re right, Mr. Noack! So what can I do?
The following questions will lead you to answers that will take you to the next step:
- What do you stand for?
- What do you admire with all your heart?
- What do you want?
- What is your idea?
- What are the benefits of your proposition?
- What is your solution?
- Who benefits the most from what you have to offer and who is willing to honor and support you?
- What makes you and your proposition unique?
- Is it worth developing a brand name for it or creating a profile?
- How can you communicate the benefits of your particular idea or proposition?
- What story do you want to tell?
A glimpse of success is in sight: What I offer
Ironically, we can spend years creating game-changing ideas, products, and services or amassing expertise — yet, we don’t automatically develop the skills that enable us to share the value of our ideas and our impact on the world. I want to help you change that and enable you to do what the best communicators and organizations do.
Ask for support. As a coach and trainer, I’ll help you …
- to develop a clear strategy on how to represent yourself in your professional life
- to define your goals
- to raise your profile and position yourself clearly
- to work out your relevant strengths
- to formulate the benefits of your product/service
- to create an implementation plan with concise concrete steps
- to make your stories work for you
And if you like, I can even help you implement all of this. Dreaming was yesterday!
Your coach and travel companion
Since 1998 I support people in presenting themselves and their offers convincingly. Before that, I was a manager with a focus on marketing. Far too many interesting offers dust in drawers instead of making their contribution. I have already experienced far too many people who thought the quality of their offer was sufficient. I admire such honest people. But that goes past the reality. If you are convinced of your offer, you should also present it accordingly. Thereby message and messenger cannot be separated. That is why I am helping you so that you and your offer are convincingly presented. Benefit from my experience in marketing, psychology, and communication skills.
Find out more about me in my profile.
Just ask me personally
Please post any questions that may interest other readers in the comments. Are you looking for professional support?
If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail (mail@karstennoack.com). Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.
Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.
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What is a self-marketing?
Self-marketing helps individuals improve their image and reputation to advance their careers. It is sometimes called personal branding because it uses branding tools to create an image around an employee rather than a product. It’s effective because leads are more likely to buy from a person that they know and trust than from an anonymous brand.
Is self-marketing only for extroverts?
Overall, introverts and extroverts can be equally successful with their self-marketing. It’s important to stay authentic. Good self-marketing is authentic. Bragging is not necessary!
Articles about self-marketing
9 proven strategies to become famous
Famous or notorious? It does not matter. You want to be a VIP, at all costs. 5 minutes of glory are better than nothing, right?
One side of character is integrity
Integrity is an important part of a character. Integrity is a choice we make, and it’s a choice we must keep making, every moment of our lives. Develop and protect your integrity.
Promises and integrity: Who cares about the promises of yesterday?
Actions that follow words? Authenticity? Walk your talk? In a world in which we are not accustomed to doing that, this is quite remarkable.
18 tips to increase your assertiveness
Assertiveness is based on persuasiveness. What needs to be convincing is inseparably linked to the person who wants to realize his or her intentions. In addition to the quality and attractiveness of the offer, a convincing presentation is also important. The way in which we are perceived has a great impact on our assertiveness and is a major factor in determining whether we gain trust and support or whether we encounter resistance. This not only applies in the professional context, but also in the private sphere.
Self-marketing: How about your focus?
Self-marketing needs focus. You may have many strengths and talents. Don’t be tempted to focus on more than one or two, or you will dilute your message. Focus on your core message so that you are known for something that counts!
You want to avoid criticism?
Is it really a good idea to avoid criticism at all costs? Could criticism have value?
Published: June 21, 2001
Author: Karsten Noack
Revision: August 22nd, 2022
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German version: https://www.karstennoack.de/selbstmarketing/
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