Oh Sorry! I didn’t See You There! It Is Time For Authentic Self-Marketing
Promote yourself authentically: Authentic Self Marketing
Authentic self-marketing
What if instead of finding ways to be one step ahead of your competition you could give people reasons to choose you? When you have something to offer, authentic self-marketing helps you to get the deserved attention. Good self-marketing is believable, it’s real. That’s why I’m talking about authentic self-marketing.
Overview
Be yourself; everyone else is already taken.
Oscar Wilde
Are you having trouble standing out in a noisy world?
Are your ideas not getting the traction you hoped?
Are you looking for a way to reach and resonate with more of the right people?
Are you tired of constantly fighting for attention?
Then you’ll feel like a lot of people; you’re full of possibilities and anything seems to be doable! Unfortunately, the reality is revealing something different: In most areas, there is an abundance of competitions. Everyone wants to be noticed. But the best deal is not always immediately obvious, and it is sometimes difficult to recognize the right offer.
Your professional abilities, your products, your services, your ideas may all be remarkable. But if they do not come across to others as remarkably amazing then they will be ignored or worse, go completely unnoticed. To be influential just by yourself isn’t enough anymore. You need a team. The relevant people must also learn this, know this and want to reap the benefits. — You’re right, Mr. Noack! So what can I do?
The following questions will lead you to answers that will take you to the next step:
- What do you stand for?
- What do you admire with all your heart?
- What do you want?
- What is your idea?
- What are the benefits of your proposition?
- What is your solution?
- Who benefits the most from what you have to offer and who is willing to honor and support you?
- What makes you and your proposition unique?
- Is it worth developing a brand name for it or creating a profile?
- How can you communicate the benefits of your particular idea or proposition?
- What story do you want to tell?
A glimpse of success is in sight: What I offer
Ironically, we can spend years creating game-changing ideas, products, and services or amassing expertise — yet, we don’t automatically develop the skills that enable us to share the value of our ideas and our impact on the world. I want to help you change that and enable you to do what the best communicators and organizations do.
Ask for support. As a coach and trainer, I’ll help you …
- to develop a clear strategy on how to represent yourself in your professional life
- to define your goals
- to raise your profile and to position yourself clearly
- to work out your relevant strengths
- to formulate the benefits of your product/service
- to create an implementation plan with concise concrete steps
- to make your stories work for you
And if you like, I can even help you implement all of this. Dreaming was yesterday!
Since 1998 I support people in presenting themselves and their offer convincingly. Before that, I was a manager with a focus on marketing. Far too many interesting offers dust in drawers instead of making their contribution. I have already experienced far too many people who thought the quality of their offer was sufficient. I admire such honest people. But that goes past the reality. If you are convinced of your offer, you should also present it accordingly. Thereby message and messenger cannot be separated. That is why I am helping you so that you and your offer are convincingly presented. Benefit from my experience in marketing, psychology, and communication skills.
Find out more about me in my profile.
Just ask me personally
Let's get into a conversation. Please post any questions that may be interesting for other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me best by e-mail (mail@karstennoack.com), phone +49(0)30 864 213 68, and mobile phone +49(0)1577 704 53 56.
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Published: June 21, 2001
Author: Karsten Noack
Revision: January 1, 2021
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German version: https://www.karstennoack.de/selbstmarketing/
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