Self-marketing: How about your focus?Crystallize and focus your message
Self-marketing needs focus. You may have many strengths and talents. Don’t be tempted to focus on more than one or two, or you will dilute your message. Focus on your core message so that you are known for something that counts!
What do you tell your audience about yourself? You may have many strengths and talents. Don’t be tempted to focus on more than one or two at the same time, or you will dilute your message.
This is where many people fail in their market. They have a message that is all over the board and therefore their message is confusing. Nobody understands who they are or what they do.
When you focus your message, you set yourself up to be known for something. You have to focus on your core message and eliminate everything else. You need to be very clear about your message. You need to be as specific as you possibly can be.
Furthermore, you need to be willing to sacrifice everything else to focus your message. This way you will become known for that. When you are known for something specific, you become the expert in that field. As a result, you will more easily position yourself as the expert. When you can do that consistently, you’re going to gain much more loyal clients. Everybody trusts an expert more than a generalist.
It doesn’t matter whether you are a doctor, lawyer, accountant, auto mechanic, business owner, or consultant. Being seen as an expert in your niche will help your business and your career.
Positioning yourself as an expert is not an overnight proposition. It is a long-term challenge. You’re going to be investing in marketing long-term regardless. Why not do it the right way? Focus on your core message, be known for something that counts, be clear, be specific.
Concentrate: You can’t be everyone to all people. You have to give up to go up. In marketing, less is more. You have to know your target market, your ideal client. You have to understand who and how your clients are. You have to make sure that your position is right, and then you have to focus on your message. You have to repeat your core message over and over again through a variety of media, through a variety of methods. Finally, your clients think about you, when they need an expert in your field.
Focus on your core message so that you are known for something that counts!
Please post any questions that may be of interest to other readers in the comments. Looking for professional support?
Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.
In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.
Some people have an opinion that deserves attention. Often, however, this opinion is not heard. Then it is time to decide whether to keep it that way or to share the point of view more clearly with others. Not everyone dares this step. What about you?
Famous or notorious? It does not matter. You want to be a VIP, at all costs. 5 minutes of glory are better than nothing, right?
Integrity is an important part of a character. Integrity is a choice we make, and it’s a choice we must keep making, every moment of our lives. Develop and protect your integrity.
Actions that follow words? Authenticity? Walk your talk? In a world in which we are not accustomed to doing that, this is quite remarkable.
Assertiveness is based on persuasiveness. What needs to be convincing is inseparably linked to the person who wants to realize his or her intentions. In addition to the quality and attractiveness of the offer, a convincing presentation is also important. The way in which we are perceived has a great impact on our assertiveness and is a major factor in determining whether we gain trust and support or whether we encounter resistance. This not only applies in the professional context, but also in the private sphere.
Is it really a good idea to avoid criticism at all costs? Could criticism have value?
Oftentimes, what comes out of our mouths and what we communicate through our body language are two totally different things.
When faced with these mixed signals, the listener has to choose whether to believe your verbal or nonverbal message. In most cases, they’re going to choose the nonverbal.
People will trust a person who has a reputation of being honest, reliable and responsible. But how do you know that you’re trustworthy?