How to organize your speech? Speech structure: Opening, body, conclusion

Speech structure
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How to structure your speeches and presentations


How do you organize your speeches and presentations? In this article you will find the simplest structure already taught at school level. It is still taught because it still works.


The worst speech you’ll ever give, will be far better than the one you never give.

Opening, body, conclusion


This is the most simple structure taught at school level. It is still taught because it is easily constructed and works. Like any good story, your speech or presentation needs a clear beginning and a clear ending.

By giving your speech a beginning, a middle and an end, you lay the foundation for a successful speech that meets the expectations of the audience.



1. Opening


Attract the attention of your audience by creating an interesting opening that attracts the attention of the audience. The first minute of your speech is probably the most important. Captivate your audience. This can be achieved in several ways. You could ask a thought-provoking question. Or make an interesting or controversial statement. Or recite a corresponding quote. Awaken your audience and amaze them.

Give your audience a sense of why the subject of your speech is relevant or important to them, prepare the stage and the audience for the main ideas of the upcoming speech.

Deliver a single, clear, identifiable thesis in a way that is as concrete, specific and precise as possible. Give your audience a preview of upcoming ideas. If necessary, tell them how you organize the speech. This makes it easier for your audience to follow.

Once you have attracted and prepared the audience’s attention, your speech can move seamlessly into the body of your speech.




2. Body


Communicate a few important points. Organize the point so that related points follow each other so that each point builds on the previous one. This will give your speech a more logical development and make it easier for the audience to listen.

Don’t overwhelm your audience with too many details. It is better to focus on a few points than to have too many points, none of which have an effect.




3. Conclusion


Then find a good conclusion to the speech. The conclusion of your speech must include some of your strongest materials. Speeches and presentations should end with a bang.


  • Summarize the key messages of your speech.
  • Provide some further input your audience will think about.
  • End with a final insight.
  • Be emotional.
  • Leave your audience with positive memories of your speech.
  • Repeat your core message.





More advanced speech structures?


Yes, there are much more effective speech structures for your next speech or presentation. Advanced speech structures help you make a powerful impression on your audience.

Just ask me personally

Let's get into a conversation. Please post any questions that may interest other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me by e-mail (, phone +49(0)30 864 213 68 and mobile phone +49(0)1577 704 53 56. You can also use this contact form. Please read the information about the privacy policy.


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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 8, 2002
Author: Karsten Noack
Revision: August 11, 2019
Translation: August 11, 2019
German version: