How to organize your speech? Speech structure: Opening, body, conclusion

Speech structure
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How to structure your speeches and presentations


How do you organize your speeches and presentations? In this article, you will find the simplest structure already taught at the school level. It is still taught because it still works.


The worst speech you’ll ever give, will be far better than the one you never give.

Opening, body, conclusion


This is the simplest structure taught at the school level. It is still taught because it is easily constructed and works. Like any good story, your speech or presentation needs a clear beginning and a clear ending.

By giving your speech a beginning, a middle, and an end, you lay the foundation for a successful speech that meets the expectations of the audience.




1. Opening


Attract the attention of your audience by creating an interesting opening that attracts the attention of the audience. The first minute of your speech is probably the most important. Captivate your audience. This can be achieved in several ways. You could ask a thought-provoking question. Or make an interesting or controversial statement. Or recite a corresponding quote. Awaken your audience and amaze them.

Give your audience a sense of why the subject of your speech is relevant or important to them, prepare the stage and the audience for the main ideas of the upcoming speech.

Deliver a single, clear, identifiable thesis in a way that is as concrete, specific, and precise as possible. Give your audience a preview of upcoming ideas. If necessary, tell them how you organize the speech. This makes it easier for your audience to follow.

Once you have attracted and prepared the audience’s attention, your speech can move seamlessly into the body of your speech.




2. Body


Communicate a few important points. Organize the point so that related points follow each other so that each point builds on the previous one. This will give your speech a more logical development and make it easier for the audience to listen.

Don’t overwhelm your audience with too many details. It is better to focus on a few points than to have too many points, none of which affect.




3. Conclusion


Then find a good conclusion to the speech. The conclusion of your speech must include some of your strongest materials. Speeches and presentations should end with a bang.


  • Summarize the key messages of your speech.
  • Provide some further input your audience will think about.
  • End with a final insight.
  • Be emotional.
  • Leave your audience with positive memories of your speech.
  • Repeat your core message.





More advanced speech structures?


Yes, there are much more effective speech structures for your next speech or presentation. Advanced speech structures help you make a powerful impression on your audience.

Preparation of important speeches and presentations


Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do, and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience, and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with suggestions for improvement​


How persuasive are you and your messages in speeches and presentations? How good are you at the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, and numerous mistakes of my own, most of which I only discovered after a delay, I can tell you exactly what works with which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to persuade your audience in concrete situations.

Are you interested? If so, here is how to get helpful feedback with recommendations for improving your speeches and presentations.

Just ask me personally


Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 8, 2002
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:

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