Create an excellent speech or presentation as a masterpiece

Your rhetorical masterpiece

Create an excellent speech or presentation. It will guide you forward as a presenter. Every speaker should make a brilliant speech at least once in life. The effect goes far beyond the event because the experience becomes a mental reference. Such an experience will change you as a speaker. Create your rhetorical masterpiece. Here is how to do it.

Overview

There are things where mediocrity is unbearable: poetry, music, painting and public speech.

Jean de La Bruyèr

Speaking in front of an audience as an annoying duty or pleasure?

It is a very simple choice in many areas:
a.) Give up your career or b.) Speak convincingly in front of an audience?

Many people more or less consciously choose option a.) and avoid public speeches. It’s a pity because that’s why they miss out on many opportunities.

Much has been written about why so many people are so afraid to speak in front of an audience. But even the best excuse doesn’t change the fact: Apart from professional ability, the most important success factor in many areas is the ability to present oneself and one’s offer convincingly. And therefore it is quite helpful to use suitable speech opportunities effectively. So; time to devote yourself to the skills for outstanding speeches and presentations in a way that makes it worthwhile.

Your rhetorical masterpiece as a reference experience

All beginnings are difficult? Many remember their first steps with public speaking. And they are not always exhilarating memories. The eternal struggles during preparation, the soft knees during walking forward, the fear of forgetting something, the many eyes directed at one, limiting thoughts, bodily fluids, and … With such memories, the next opportunity to speak is not exactly longed for. Requests for such occasions are rejected immediately, if possible.

Be inspired by Ivan Petrovich Pavlov and me, because Pavlov’s conditioning is the other way round. Instead of being restricted by negative experiences, you provide for very good experiences, which serve as motivating reference experiences in the future. Work with support on a personal masterpiece, a speech, or presentation that proves to you and the audience what you are capable of. The effort you take upon yourself will not only serve this one performance, but will positively influence all future presentations.

What is an excellent presentation?

Boring and mediocre presentations are common experiences. Good presentations are uncommon, but magnificent presentations are rare. That’s because, when it comes to presentations, the jump from good to great is larger than the jump from bad to good. Here are some examples of why:

1. Emotional impact

Good presentations are memorable. They contain graphics, images, and facts in such a way that they’re easy to remember. Even after a while, your audience can remember your message.

Most people would prefer to leave emotions out of their presentations. The truth is, that whenever you trigger strong emotions like surprise or awe in your audience, you’re much more likely to make an impact on your audience. Excellent presentations are therefore emotional and motivating. They bring the audience members to the point where they make a decision immediately.

2. Information

Compelling data and facts can help you illustrate your points. Good presentations contain valid information. All information is thoroughly checked, accurate and precise. Good presentations genuinely provide honest content.

Excellent presentations contain relevant information in an essence. All information that is not too absolutely relevant will be removed, including gimmicks that have no function. What’s left is the information that supports the message.

3. Storytelling

Stories draw people into a presentation and keep them rapt, so you can ensure no one tunes you out while you deliver your important ideas. Therefore, good presentations include stories. Unlike facts, stories speak to the heart, and every good presentation uses stories to illustrate points and to help people make an emotional connection to the message. A good story will capture and hold attention.

Instead of containing stories, excellent presentations are stories. These presentations guide the audience through an emotional journey that creates a reason to decide right here, right now.

4. Engagement

Keeping people’s attention for the duration of a presentation is tough. Good presentations, therefore, include some interactive elements.

Excellent presentations include specific presentation techniques to boost engagement. Some of the most reliable factors are:

• finding common ground with listeners
• interacting directly with your audience
• using meaningful visual aids
• excellent delivery skills
• the compelling personality of the presenter

Preparing Important Speeches and Presentations

The Art of Effective Communication

Those who do not speak are not heard, and even those who do speak are not always successful. True success in communication requires mastering a few additional, critical steps to ensure your message resonates.

Make Your Message Shine

Do you want your message to be convincing and your personality to shine? I can help you prepare your speeches and presentations to achieve exactly that. Whether you need comprehensive guidance or just a few tweaks, you decide the level of support that fits your needs. At a minimum, I recommend a test run with professional feedback to fine-tune both your delivery and your content. This helps you understand how you and your message are perceived, identify what works well, and determine areas for improvement.

Why Wait for Feedback?

Why wait until after your real performance to receive valuable feedback, when it's too late to adjust? Early preparation is key. As the saying goes: 'Luck is what happens when preparation meets opportunity.' With thorough preparation, you will not only feel more confident but will also be well-equipped to make a lasting impact.

Tailored Support to Fit Your Goals

You can decide where the effort is most worthwhile, based on the expected benefits. I offer support covering all areas of effective communication, including psychology, language, structure, voice, body language, storytelling, rhetorical techniques, and the use of media like PowerPoint. My goal is to help you deliver a well-rounded, impactful presentation.

Flexible Meeting Options

Not in Berlin? No problem. We can meet via telephone or video call. Of course, visiting Berlin can also be an enriching experience, and I am happy to welcome you here.

Overcome Stage Fright

Many people struggle with intense stage fright, which can cause their performance to fall short of its true potential. With my guidance, you can overcome these challenges and deliver your best possible performance. Together, we'll turn anxiety into confidence, ensuring that your message and personality shine through.

Professional Feedback: The Key to Impactful Presentations​

How Impactful Are Your Presentations?

How effective are you in your speeches and presentations? Are your skills strong in the 111+ essential areas of impactful presenting?

Since 1998, I have analyzed countless speeches and presentations. This extensive experience—including learning from my own mistakes—has given me a deep understanding of what works for different audiences.

Get the feedback you need to excel. With my help, you will receive actionable recommendations and insights that will allow you to connect with your audience and deliver your message effectively, regardless of the context.

Ready to Improve?

Interested? Here’s how you can receive valuable feedback to enhance your speeches and presentations.

Contact Me for More Information

If you have specific questions or want to know more about how I can help, just ask me directly. For questions that might interest others, please feel free to post them in the comments section below.

Looking for Professional Support?

If you're interested in coaching, training, or consulting, have organizational questions, or would like to schedule an appointment, the best way to reach me is through this contact form (where you can choose whether to provide your personal data) or by email at mail@karstennoack.com. You can find the privacy policy here.

Transparency and Frequently Asked Questions

Transparency is important to me. To help you get started, I've provided answers to frequently asked questions about myself (profile), the services I offer, fees, and the process of getting to know me. If you like what you see, I'd be delighted to work with you.

Remarks:

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P.S.

Have you already made such a remarkable reference experience during a speech or presentation? How do you benefit?

Articles

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: August 3, 2016
Author: Karsten Noack
Revision: November 19th, 2024
Translation: ./.
German version: https://www.karstennoack.de/ueberdurchschnittliche-reden-redekompetenz-berlin/
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