What May Cost The Preparation Of A Presentation, Which Effort Is Justified?

The ratio of benefit to effort

The effort to prepare speeches and presentations


It’s the opportunity you’ve been preparing for. The keynote, the boardroom presentation, the sales pitch. This could be the moment that changes everything. Don’t leave it up to chance. If you expect something from a presentation, it pays off to prepare accordingly. With a convincing presentation, a lot can be achieved and investments are worthwhile. Which effort is worthwhile?

Do you prefer your speech or presentation to be nice or remarkable?


We are not very demanding in Germany when it comes to the quality of speeches. We seem to have a certain willingness to suffer. How do you prefer speeches and presentations?

Affordable, nice, all right or impressive? How do you want your speech or presentation? As so often, this is a matter of priorities, effort, opportunities and risks. Investing requires thoughtful decisions. Why do more than necessary?




How about a remarkable speech?


In a good presentation, a message is prepared and presented so interesting that it can be viewed from many angles. Thus, a presentation will inform, inspire, and add value to the audience entertainingly.

A large part of the fascination of remarkable presentations is based on the fact that committed speakers make an above-average effort in the preparation of your contribution.

Some selfish speakers focus on audiences to present themselves. Excellent speakers often make a much better impression because they also think about their audience. Their main goal is to make the benefits and experience as good as possible for the audience. For this purpose they are ready to make their contribution and to create the conditions.




The effort for the preparation of presentations


Numerous sources describe the effort with which presentations are prepared, for example, in the Keynotes of Apple. The immense investments in time and funds have paid off there.

Not every one of us has such resources available. I often wished for a different budget, especially in the graphical presentation of my presentations. Investments should be evaluated in the ratio of expenses to earnings.

Which effort is worthwhile for the preparation of a presentation can only be answered individually. However, if you expect something from a presentation, with a convincing presentation can be achieved a lot, it is worth preparing accordingly.




How much are mediocre speeches and presentations costing you?


Settling for run-of-the-mill speeches is costing you. People aren’t hearing you and because of that you’re missing out. You’re missing out on new customers, on that promotion you’ve been waiting for and on opportunities to educate and motivate.

Preparation of important speeches and presentations


Those who do not speak are not heard and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with recommendations for improvements


How convincing are you and your messages in speeches and presentations? How good are you in the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, I can tell you very precisely what has which effect on which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to convince your audience in concrete situations.

Are you interested? Then you will find here the information on feedback with recommendations for improvements of speeches and presentations.

Just ask me personally


Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best by e-mail (mail@karstennoack.com). You can reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.



What effort is justified for the preparation of speeches and presentations?


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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: May 11, 2007
Author: Karsten Noack
Revision: February 4, 2020
Translation: ./.
German version: https://www.karstennoack.de/was-darf-die-vorbereitung-einer-praesentation-kosten/

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