What May Cost The Preparation Of A Presentation, Which Effort Is Justified?

The ratio of benefit to effort

The effort to prepare speeches and presentations


It’s the opportunity you’ve been preparing for. The keynote, the boardroom presentation, the sales pitch. This could be the moment that changes everything. Don’t leave it up to chance. If you expect something from a presentation, it pays off to prepare accordingly. With a convincing presentation, a lot can be achieved and investments are worthwhile. Which effort is worthwhile?

You have something to say? Let's make sure it gets the chance it deserves.

Do you prefer your speech or presentation to be nice or remarkable?


We are not very demanding in Germany when it comes to the quality of speeches. We seem to have a certain willingness to suffer. How do you prefer speeches and presentations?

Affordable, nice, all right, or impressive? How do you want your speech or presentation? As so often, this is a matter of priorities, effort, opportunities, and risks. Investing requires thoughtful decisions. Why do more than necessary?




How about a remarkable speech?


In a good presentation, a message is prepared and presented so interesting that it can be viewed from many angles. Thus, a presentation will inform, inspire, and add value to the audience entertainingly.

A large part of the fascination of remarkable presentations is based on the fact that committed speakers make an above-average effort in the preparation of your contribution.

Some selfish speakers focus on audiences to present themselves. Excellent speakers make a much better impression because they also think about their audience. Their main goal is to make the benefits and experience as good as possible for the audience. For this purpose, they are ready to make their contribution and to create the conditions.




The effort in the preparation of presentations


Numerous sources describe the effort with which presentations are prepared, for example, in the Keynotes of Apple. The immense investments in time and funds have paid off there.

Not every one of us has such resources available. I often wished for a different budget, especially in the graphical presentation of my presentations. Investments should be evaluated in the ratio of expenses to earnings.

Which effort is worthwhile for the preparation of a presentation can only be answered individually. However, if you expect something from a presentation, with a convincing presentation that can be achieved a lot, it is worth preparing accordingly.




How much do mediocre speeches and presentations cost you?


Settling for run-of-the-mill speeches is costing you. People aren’t hearing you and because of that, you’re missing out. You’re missing out on new customers, on that promotion you’ve been waiting for, and on opportunities to educate and motivate. That is a pity!

Preparation of important speeches and presentations


Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.

Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do, and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.

You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)

You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.

By the way, many people suffer from such intense stage fright in front of an audience, and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...

A good start: Professional feedback with suggestions for improvement​


How persuasive are you and your messages in speeches and presentations? How good are you at the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, and numerous mistakes of my own, most of which I only discovered after a delay, I can tell you exactly what works with which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to persuade your audience in concrete situations.

Are you interested? If so, here is how to get helpful feedback with recommendations for improving your speeches and presentations.

Just ask me personally


Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose if you want to enter your personal data) or via e-mail (mail@karstennoack.com). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.






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What effort is justified for the preparation of speeches and presentations?


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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: May 11, 2007
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version: https://www.karstennoack.de/was-darf-die-vorbereitung-einer-praesentation-kosten/

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