How do you and your messages affect the audience?

Analysis of your impact in speeches, presentations, statements, interviews, conversations.

Professional impact analysis



We all have our blind spots. It has a good reason because for experts, company representatives and politicians, the impact analysis is part of the preparation of a speech, presentation, statement, interview or discussion. To explore the effect before the real event has a lot of advantages.

How do you and your message affect your audience wirth your message?

How do you really affect other people?


Minute of silence for Paul Watzlawick: We communicate constantly. Yes, you too! And you do that even when you do not intend to. Whether we want it or not; much of what we do or don’t do is perceived and interpreted by other people. And not always your messages are understood as you intend. The recipient decide about the meaning of your statement.




Honest and constructive feedback


The more influential your position in a company is, the more you are under observation. Then every moment becomes an appearance in front of an audience. Every detail gets a meaning. Whether in the media, at events and even in seemingly private situations; every word that is said and omitted can be interpreted. Every detail shapes the image that the public has in mind about you and your message.

  • How do you affect others?
  • How are you understood?
  • Which image do you convey?
  • In which aspects can you improve your appearance?


I will give you a useful picture of how you are perceived in public. This is particularly beneficial for executives and representatives of companies, associations and political parties.




Impact analysis


Just a few thoughtless words in front of audience, microphone and camera can have consequences. For this reason, it is worthwhile to prepare carefully for important situations. For many professional company spokespersons, company representatives and politicians, the impact analysis is part of the preparation.

Even many experienced speakers are not so experienced when it comes to media appearances. It does not belong to everyday life for everyone. To master such situations you need be sovereign in front of the camera and in studio situations, provocative journalist questions and vehement attacks of an opponent in a debate or podium discussion.

Better safe than sorry. Afterwards we are often smarter, but then it is a bit too late. Better: An impact analysis provides a speaker with professional feedback before the actual event. Get feedback before the critics get their turn. Why should you take unnecessary risks? Why should you give up a successful performance? Prepare for crucial situations. Do a rehearsal. Get feedback for it. This allows you to experience the impact beforehand and to optimize it if necessary.




Elements of impact analysis


  • Voice
  • Body language
  • Stage presence, enthusiasm and credibility
  • Choice of words and style
  • Emotional response
  • Arguments and strategy
  • Red thread and structure
  • Key messages
  • Professional repartee
  • Risk analysis
  • Foreseeable effects
  • Act in front of microphone and camera
  • Dealing with provocative questions and attacks




Your own impact analysis


How do you appear in front of an audience and what can you improve to convincingly present yourself and your message?

Based on your impact analysis, you receive recommendations that help you to optimize your appearance. If you wish, you will receive targeted support for your sovereignty, charisma and self-marketing for speeches and media appearances. I support you from the impact analysis, optimization up to the dress rehearsal or even the accompaniment to the performance. You decide!

The impact analysis can be booked individually from a duration of 60 minutes or is the beginning of a more comprehensive support for the preparation of an event. This is also possible with sessions via telephone or with video support.

You decide how extensive the analysis is. Many factors affect how you are perceived. Here are examples:



1. Direct analysis


A brief meeting is enough to get your first feedback on how you affect other people. You will learn from me immediately a lot about your verbal and body language effect, as well as ways to improve.




2. Evaluation of events


In addition to the direct analysis, various sources can be consulted; Recordings of interviews, TV appearances, speeches, social media etc.




3. Qualitative interviews


Qualitative interviews with relevant target groups are used to analyze interesting aspects.

Then you will receive your personal and honest impact analysis. The whole truth or perception of your person!




4. Feedback


With this feedback and recommendations, you’ll have what you need to know when you choose to balance expectations with you and your demeanor in order to reach and convince your audience.

Just ask me personally


Let's get into a conversation. Please post any questions that may interest other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me by e-mail (, phone +49(0)30 864 213 68 and mobile phone +49(0)1577 704 53 56. You can also use this contact form. Please read the information about the privacy policy.


Karsten Noack

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How well do you actually know yourself? What would you like to know about yourself and how it affects other people?


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May you live all the days of your life. Jonathan Swift

This article is a short excerpt of the more comprehensive course materials my clients receive in group or individual training or coaching.

First published: May 11, 2007
Author: Karsten Noack
Revision: April 23, 2019
Translation: April 23, 2019
German version: