The Importance of Showing Appreciation: 10 Good Reasons To Show Appreciation

Why appreciation matters so much.
The Importance of Appreciation

Showing appreciation to other people


We all need to know that we’re important in other people’s lives. Humans need to be noticed and valued — in private and business life. Why do I believe that it is so important to show appreciation? Because…

The Importance of Appreciation

Why appreciation matters so much


At least in Germany, the term “appreciation” degenerates into a buzzword; today it is used inflationary and is seldom meant honestly. Although appreciation is often confused with praise and recognition for achievements, real appreciation goes much further. It regards colleagues as human beings who are valuable because of their abilities, personality, and uniqueness. Regardless of their position in the company, each employee has enormous potential in different areas.

Respect, recognition, and benevolence are a part of how we show appreciation. Appreciation is characterized by interest, attention, devotion, and friendliness.

Appreciation is a fundamental human need in both professional and private life. We want to be appreciated by what we are, what we do, and what we achieve. We all need to know that we’re important in other people’s lives. And we need to feel that we are appreciated — in private in business life. It doesn’t matter whether your office is a boardroom, classroom, or anywhere else. We all want to be noticed and valued. Appreciation is at the core of all healthy relationships. Most of us feel like we don’t get enough appreciation. Did you know that one of the main reasons people leave their jobs is because of a lack of appreciation? It’s demoralizing when you’re not recognized for your efforts and skills. There are a lot of people who do things for you every day. Employees, colleagues, family, and friends are expected to do their part. Do they know that you appreciate them? Let others know that you appreciate them.

Why do I believe that it is so important to show appreciation? Because…

Appreciation is powerful. 10 good reasons to show appreciation


Appreciation is the act of giving something or someone their proper value, and everybody has value. The value in a relationship is important because it lets a person know where they stand, and what they mean to you; appreciation is a way of letting that person know what you value. There are plenty of powerful benefits to the recipient and giver as well. Here are a few examples.

Apply appreciation to your relationships in business and private life and you will…


1. … make other people happy.


Appreciation is a fundamental human need in both professional and private life. We want to be appreciated by what we are, what we do, and what we achieve.




2. … make yourself happy.


When you express your appreciation for someone, you will not only improve their lives but yours as well. You will feel more fulfilled because you have done something to make someone else’s life better. It will change your mindset. Our mood and daily outlooks change when we focus on positive things rather than negative.




3. … boost moral.


Appreciation boots moral. It has the largest effect on trust when it occurs immediately after a goal has been met, when it comes from peers, and when it’s tangible, unexpected, personal, and public.




4. … motivate others.


One of the easiest and most effective ways to motivate others is by appreciating them. When you praise or appreciate someone, it indicates that you have recognized their effort. It may encourage them to go the extra mile. Giving recognition inspires greatness in others.




5. … build trust in relationships.


Gratitude makes us nicer, more trusting, more social, and more appreciative. As a result, it helps us make more friends, deepen our existing relationships, and improve our marriage. Those who express appreciation with others are more committed to them and more likely to stay in the relationship.




6. … show respect.


Respect is an essential ingredient for healthy relationships.




7. … deepen your relationships.


When you look for the good instead of the bad in the surrounding people, you begin to notice just how interesting they are. You will engage at a higher level. It will accelerate the relationship-building process and enhance their overall impression of you.




8. … see more clearly what counts.


Your focus change and will be more positive.




9. … see more innovative results.


Employees who recognize their team members experience a huge increase in innovation.




10. … increase your effectiveness.


Giving appreciation has a direct impact on results. For example; employees who give or get appreciation experience a huge increase in work results.






Go ahead and thank someone for something they’ve done for you. It costs you so little, but it might mean the world to the other person.

Survey results


Do you feel appreciated by your employer?


Rare to never


Just enough



Result of a non-representative survey on and among participants attending events of NOACK Training & Coaching Berlin (n= 633)

Appreciation within the company I work for is…


rarely meant seriously.


usually meant seriously.

Result of a non-representative survey on and among participants attending events of NOACK Training & Coaching Berlin (n= 645)

What can a company do to value its employees?


Companies that are serious about appreciation should consistently live the values they share. Unfortunately, this is rather the exception! All the more gratifying that some of my clients are willing to take this step. All too often, it’s all about declarations of intent.

What can each individual employee contribute?


Each of us can open our mouths, express ourselves appropriately, and show appreciation to others. By the way, even superiors are still human beings. We cannot say “Thank you!” often enough. It costs so little and brings so much.

And how can I express to my colleagues that I appreciate them?


Speak out what is valued about each other. Small gifts maintain friendship; whether verbal or quietly, sometimes symbolically tangible. Even an honestly meant smile can speak volumes. And undivided attention, as natural as it should be and yet is not, is also a precious commodity.

Be ready for important conversations and negotiations


Communication can be easy. But often it is not. Sometimes we say one thing and then realize later, based on the other person's reaction, that they were talking to someone else. With the best will in the world, I didn't say that. - Or did I?

More or less consciously, conversations are about convincing other people of something - be it a special offer, your personality, a perspective, or a necessity. If this doesn't happen quickly enough, and above all, if it isn't precise and vivid, the other person quickly loses interest, and we lose the hoped-for opportunity. - The conversation has failed.

You can let me help you prepare for your meetings and negotiations (to be on the safe side: no legal advice!). Find out how you and your message are perceived (arguments, body language, language, voice, and much more). I will train you in effective tools and communication strategies. Develop your psychological skills, learn to stay calm, act confidently, remain authentic, and ultimately convince.

Just ask me personally


Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail ( You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

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How about taking the time to appreciate someone today? And do you know how to appreciate yourself?

1 Comment

  1. That is so true.


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As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. John F. Kennedy

This article is a short excerpt from the more comprehensive course materials my clients receive in group or individual training or coaching.

Published: March 21, 2001
Author: Karsten Noack
Revision: May 15, 2021
Translation: ./.
German version:

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