How do you appear in front of the camera?

Be prepared!

How do you appear in front of the camera?


Assessing your own personal impact in front of the camera is not really easy. Numerous public examples remind us that balancing self-assessment and self-assessment in front of the camera is a tricky business. What do you need to consider?









Get in front of the camera sooner rather than later


In the age of digitalization, video conferences and video contributions are playing an increasingly important role in communication. Where large events used to be held live, often in many locations, to get messages across to target groups, this is increasingly being done using video.

Social media, such as YouTube™, have developed into very successful communication platforms. What used to be the exception is becoming the norm. However, even the seemingly playful use of widespread technology requires knowledge, skills and preparation. Many contributions show that not everyone should spontaneously step in front of the camera. Many people harm themselves with their appearances and do not seem to be aware of this.

There are numerous examples of the fact that the best intentions are not always enough to present your own personality and content convincingly in front of the camera. What used to mature as a speech or presentation in a small group with repetition is now broadcast to the whole world.




Between you and me …


I myself have stood in front of the camera countless times and cut quite a good figure. Otherwise, I wouldn’t have been booked and rewarded repeatedly. I assumed I had mastered it. But when I wanted to take on all the roles (of sound assistant, cameraman, presenter and protagonist) on my own in front of the camera, I was in a beginner’s position. And that despite all my experience in front of and behind real cameras. I deliberately leave this evidence on the Internet and hope the development is recognizable. Although, the stage usually belongs to my clients.




Your appearance in front of the camera is important



If you want to develop your personal impact in front of the camera, it is best to start by taking a closer look at your current impact. Much of what applies to convincing conversations and presentations also applies here. But there are other peculiarities.

Today’s variety of cameras and media technology makes things more difficult. In the past, the bigger the camera, the more important it was. This can be completely different today. This creates additional uncertainty. There is already enough to consider, and other aspects don’t exactly make presence and persuasiveness any easier.




How you appear in front of the camera


How convincing are you and your messages in front of the camera? 112 factors play a key role? I have been analyzing speeches since 1998. Having analyzed 16,749 speeches and presentations to date, as well as many video contributions, I can say very precisely what has what effect on which audience. Let me give you the feedback that will help you move forward. You will receive basic feedback and recommendations, as well as the impetus you need to be convincing for specific appearances in front of the camera.

Support for your media presence


>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​


Just ask me personally


Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail ( You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.






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How do you appear in fornt of a camera?


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Articles about media competence

Think twice before talking to the media

You get a call from a reporter who wants to interview you. Because you like the idea, you want to confirm it right away. Wait a minute!

May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 21, 2008
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:

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