Essential recommendations for media interviews

So that you and your message are compelling in the media.
Media interview

Essential tips for media interviews


What you should keep in mind when being interviewed by the media. Here you will find 19 basic recommendations to help you and your message to be compelling in the media.

What should be considered for media interviews?


I was asked to share the most important recommendations for media interviews. And now I publish those tips here.




19 tips for media interviews


19 tips? Sometimes I talk for several days in a row about what deserves attention in media interviews. There are certainly some interesting aspects to consider. Every medium has its characteristics. That’s why you’ll find many articles about that topic on this website. At this point I will concentrate on the essential recommendations:




1. Carefully consider the commitment to an interview


Far too often, acceptances or refusals for interviews with the media are not systematically thought through. But a conscious decision is crucial! One of the reasons; the resources invested for it.






2. Have your agenda


Think in advance about the message you want to convey in an interview and how you can illustrate it with examples. Elegantly attach your agenda to the situation.




3. Be aware of the consequences of your actions


Don’t let yourself be fooled in an interview. Stay away from even the most tempting bait and instead stick to your preparation.




4. Pay attention to your good state of mind


Stay calm to keep the audience at your side.




5. Stay consistent


You do not want to comment on a question? This is seldom a good idea, but if so, please do it properly.




6. Illustrate your arguments


A few interesting relevant figures, data, facts are a good idea. Just don’t overdo it. Besides, their significance is not always immediately understood. To provide relevant examples and anecdotes to illustrate your message.




7. Body language


Bear in mind the importance of body language. In television interviews, it is important to keep eye contact so that you do not appear devious or defensive.






8. Present yourself vocally relaxed


Speak more slowly during an interview and make deliberate pauses. Use your voice to convey the message.






9. Project personal involvement


Bring in your attitude, if appropriate with enthusiasm in your statements.




11. Be concise and understandable


Don’t be afraid to simplify your language – this will make your message easier to understand and more credible.




12. Pay attention to your posture


If you are interviewing on the phone, stand up to have more energy.






13. Gain practical experience


Set up a real interview as soon as possible after your media training. Put what you have learned into practice and thus gain confidence in practice.




14. Manage your participation


It is your story, so exercise control in an interview, especially by bridging the gap to get where you want to be. Bridging is a technique that can help you to regain or retain control of an interview and move away from an uncomfortable or controversial topic.

And … prepare! Know the journalist, prepare, and practice.




15. Storytelling


Include more storytelling in your answers where appropriate. To tell a good story, keep it short but interesting, and include the necessary details for the story to make sense. Stories are the best way to form a human connection.




16. Keep an eye on the beginning and end


What’s said is said. There are no guaranteed time-outs during interviews.

For example, be aware that a printed interview begins the moment you enter the room or answer the phone. Be aware when interviewing on camera. Maybe the microphone is still switched on when you already think the interview is done. That happened many times; in the movie “The Naked Gun” and real life.




17. Focus on the objectives


Before and during the interview, concentrate on the intention you are aiming for. Keep your core message in mind.




18. Beware of untruths


Whether as an intentional lie, out of carelessness or ignorance; untruths often have a high price. And this is especially true in the media.




19. Preparation, preparation, preparation


Because of the chances and also the risks, it is worthwhile to prepare for interviews adequately. Too often interviewees contact me for the first time after unsuccessful interviews. It is much better to call me before an interview.

Support for your media presence


>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​


Just ask me personally


Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail ( You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.






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May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 4, 2020
Author: Karsten Noack
Revision: June 4, 2020
Translation: ./.
German version:
AN: #342

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