Essential recommendations for media interviews

So that you and your message are compelling in the media.
Media interview

Essential tips for media interviews

 

What you should keep in mind when being interviewed by the media. Here you will find 19 basic recommendations to help you and your message to be compelling in the media.

What should be considered for media interviews?

 

I was asked to share the most important recommendations for media interviews. And now I publish those tips here.

 

 

 

19 tips for media interviews

 

19 tips? Sometimes I talk for several days in a row about what deserves attention in media interviews. There are certainly some interesting aspects to consider. Every medium has its characteristics. That’s why you’ll find many articles about that topic on this website. At this point I will concentrate on the essential recommendations:

 

 

 

1. Carefully consider the commitment to an interview

 

Far too often, acceptances or refusals for interviews with the media are not systematically thought through. But a conscious decision is crucial! One of the reasons; the resources invested for it.

 

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2. Have your agenda

 

Think in advance about the message you want to convey in an interview and how you can illustrate it with examples. Elegantly attach your agenda to the situation.

 

 

 

3. Be aware of the consequences of your actions

 

Don’t let yourself be fooled in an interview. Stay away from even the most tempting bait and instead stick to your preparation.

 

 

 

4. Pay attention to your good state of mind

 

Stay calm to keep the audience at your side.

 

 

 

5. Stay consistent

 

You do not want to comment on a question? This is seldom a good idea, but if so, please do it properly.

 

 

 

6. Illustrate your arguments

 

A few interesting relevant figures, data, facts are a good idea. Just don’t overdo it. Besides, their significance is not always immediately understood. To provide relevant examples and anecdotes to illustrate your message.

 

 

 

7. Body language

 

Bear in mind the importance of body language. In television interviews, it is important to keep eye contact so that you do not appear devious or defensive.

 

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8. Present yourself vocally relaxed

 

Speak more slowly during an interview and make deliberate pauses. Use your voice to convey the message.

 

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9. Project personal involvement

 

Bring in your attitude, if appropriate with enthusiasm in your statements.

 

 

 

11. Be concise and understandable

 

Don’t be afraid to simplify your language – this will make your message easier to understand and more credible.

 

 

 

12. Pay attention to your posture

 

If you are interviewing on the phone, stand up to have more energy.

 

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13. Gain practical experience

 

Set up a real interview as soon as possible after your media training. Put what you have learned into practice and thus gain confidence in practice.

 

 

 

14. Manage your participation

 

It is your story, so exercise control in an interview, especially by bridging the gap to get where you want to be. Bridging is a technique that can help you to regain or retain control of an interview and move away from an uncomfortable or controversial topic.

And … prepare! Know the journalist, prepare, and practice.

 

 

 

15. Storytelling

 

Include more storytelling in your answers where appropriate. To tell a good story, keep it short but interesting, and include the necessary details for the story to make sense. Stories are the best way to form a human connection.

 

 

 

16. Keep an eye on the beginning and end

 

What’s said is said. There are no guaranteed time-outs during interviews.

For example, be aware that a printed interview begins the moment you enter the room or answer the phone. Be aware when interviewing on camera. Maybe the microphone is still switched on when you already think the interview is done. That happened many times; in the movie “The Naked Gun” and real life.

 

 

 

17. Focus on the objectives

 

Before and during the interview, concentrate on the intention you are aiming for. Keep your core message in mind.

 

 

 

18. Beware of untruths

 

Whether as an intentional lie, out of carelessness or ignorance; untruths often have a high price. And this is especially true in the media.

 

 

 

19. Preparation, preparation, preparation

 

Because of the chances and also the risks, it is worthwhile to prepare for interviews adequately. Too often interviewees contact me for the first time after unsuccessful interviews. It is much better to call me before an interview.

Assistance for your media appearance

 

You want to make the best of the opportunity. You want to face the questions and give convincing answers? Then I will support you with the preparation of your media appearance.

You decide on the scope of the support. My recommendation: Allow yourself and your audience at least one rehearsal with professional feedback. Then you know for yourself how you and your answers affect your target group, what you should do and what you shouldn't do, where there is potential. Why do you only want to get such feedback after your real performance? Then it is too late for the corrections. Cross-fire interviews, in particular, are very intense and only afterward do you have the opportunity to look at the results.

What does such professional support cost? You can find the fees here. You know best how much it will cost compared with the expected benefit. Benefit from the advantage. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from very intense stage fright during their appearances in the media and suffer through the performance. That's a pity because that is not necessary with appropriate help. Just in case ...

Just ask me personally

 

Let's get into a conversation. I'd love to hear from you. Please post any questions that may interest other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me by e-mail mail@karstennoack.com, phone +49(0)30 864 213 68, and mobile phone +49(0)1577 704 53 56. You can also use this contact form. Please read the information about the privacy policy.

Answers to frequently asked questions can already be found on the homepage, such as the pricing.

Karsten Noack

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May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 4, 2020
Author: Karsten Noack
Revision: June 4, 2020
Translation: ./.
German version: https://www.karstennoack.de/grundlegende-empfehlungen-fuer-medieninterviews/
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AN: #342