Professional preparation for your media appearances - Coaching in Berlin & online

We're on the air: Make your media presence a success with media training one-on-one
Professional preparation for your media appearances

Preparation for media appearances


When speaking with the media, you only get a few minutes to shine. Here’s how to make the most of it. For successful performance in front of the camera and microphone, read the tips in the articles. Choose professional coaching to prepare for upcoming appearances in the media so that you and your message convince the audience.

Make your media appearance a success


This often happens quickly and unexpectedly: The media asks you for your opinion. Usually, it’s a topic you’re familiar with and you get questions you can answer easily. But in front of the camera or live in the studio, the adrenaline suddenly rises to a level that feels unpleasant. This has negative consequences. Many stumble from one question to the next. The answers begin to be out of reach, and it becomes more and more difficult to concentrate.

Challenging scenarios can flare up in the twinkling of an eye. Are you able to deal with microphones, cameras, and bright light in the face, along with competing voices that require answers, live or recorded? Are you confident that you can react effectively, or will you draw a blank and become tongue-tied?

Even the best public speakers have gone through such moments. However, since your credibility is central, it is important to make a difference. You need to formulate your statements clearly and concisely, show a convincing presence, and even deal with uncomfortable questions easily.




Back to the beginning! — What I offer: individual preparation


I am the most spontaneous speaker in the world because every word, every gesture and every retort has been carefully rehearsed.

George Bernard Shaw


To leave a lasting positive impression on journalists and audiences, come and talk to me. I have stood in front of the camera on numerous occasions and addressed a large audience. Let me tell you about the rules of the media and support you with coaching and individual training to…

  • strengthen your ability to concentrate in the spotlight and make your arguments accessible at any time.
  • clarify your statements and vocabulary to communicate your ideas concisely and convincingly.
  • learn how to confidently deal with provocation, irrelevant questions, and insinuations
  • optimize your charisma, vocal power, facial expressions, and gestures.
  • hone your skills in presenting key messages, ideas, and opinions.
  • be quotable.
  • be the expert.
  • make you and your message compelling.


And now a warm welcome for our guest here live with us in the studio …

Your media trainer and travel companion


Challenging scenarios can flare up in an instant, and professionals and organizations need to be prepared. Are you able to deal with microphones, cameras, and glaring lights in your face, along with competing voices demanding answers, live or recorded? Are you confident that you can react effectively, or will you draw a blank and become tongue-tied? Or will you and your message be convincing?

I can help you to successfully navigate this special terrain.​ For many years, I support people in presenting themselves and their message convincingly. As part of the preparation for important presentations in front of an audience and the media, I pass on what is important. You learn to be fully present and thus have full access to your knowledge and skills to effectively deliver your message. Benefit from my experience in marketing, psychology, and communication.

Find out more about me in my profile.

Just ask me personally


Please post any questions that may interest other readers in the comments. Are you looking for professional support?

If you are interested in coaching, training, or consulting, for organizational questions and to make an appointment, you can reach me best via this contact form (It is up to you whether you enter personal data) or by e-mail ( Otherwise, you may reach me by telephone at +49(0)30 864 213 68 and mobile phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany, then. Please remember to be very specific about the reason for your call. I will call you back as soon as possible. The privacy policy can be found here.

Transparency is important. Therefore, you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees, and getting to know me. If this suits you, I look forward to working with you.






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What clients say


Thank you again for your great work with me Karsten. The television interview was a great success. I’ll keep in touch!

Anne Lee
Berlin, Germany


Karsten, thank you for our interview coaching session. The pleasure was all mine. I thank you for everything. I was prepared for all the tricky questions. Having spent that session with you was great.

Stephan Schmidt
Berlin, Germany


Karsten helped me tremendously with my radio and TV interviews. He is a professional and doesn’t waste a minute and gets right to the heart of the matter.

Sylvia Miller
Paris, France


When you invest in a session with Karsten Noack you’ll learn how to be present in front of the camera. The exercises and guidance of this trainer are invaluable.

Miguel Gonçalves
Frankfurt, Germany

Articles about media competence

Essential recommendations for media interviews

What you should keep in mind when being interviewed by the media. Here you will find 19 basic recommendations to help you and your message to be compelling in the media.

Think twice before every media interview

Think twice before every media interview

You’ve received a call from a reporter who wants to interview you, and because you like the idea you want to confirm immediately. Wait for a second! Think twice before you do a media interview. It may be a chance and it is full of risks.

In case you are uncertain that you want to be interviewed by the media, here are some points to consider

Body language expert explains Trump’s awkward day at the NATO Summit

Body language expert explains Trump’s awkward day at the NATO Summit

It may be mere speculation that Donald Trump is compensating for something. Yes, certain behavior may give that impression. Let me analyze Donald Trump’s body language when he met Angela Merkel, Emmanuel Macron, Duško Marković and other leaders at the NATO-Summit in Brussels.

Excellence is an art won by training and habituation.


Published: June 22, 2004
Author: Karsten Noack
Revision: August 22nd, 2022
Translation: ./.
German version:

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