Preparation Is Key: Professional Preparation For Your Media Appearances

We're on the air: Make your media presence a success with media training one-on-one in Berlin or online
Preparation Is Key: Media Training

Preparation for media appearances


When speaking with the media, you only get a few minutes to shine. Here’s how to make the most of it. For a successful performance in front of camera and microphone, read the tips in the articles. Choose professional coaching to prepare for upcoming appearances in the media so that you and your message convince the audience.

Make your media appearance a success


This often happens quickly and unexpectedly: The media asks you for your opinion. Usually it’s a topic you’re familiar with and you get questions you can answer easily. But in front of the camera or live in the studio the adrenaline suddenly rises to a level that feels unpleasant. This has negative consequences. Many stumble from one question to the next. The answers begin to be out of reach, and it becomes more and more difficult to concentrate.

Challenging scenarios can flare up in the twinkling of an eye. Are you able to deal with microphones, cameras and bright light in the face, along with competing voices that require answers, live or recorded? Are you confident that you can react effectively, or will you draw a blank and become tongue-tied?

Even the best public speakers have gone through such moments. However, since your credibility is central, it is important to make a difference. You need to formulate your statements clearly and concisely, show a convincing presence, and even deal with uncomfortable questions easily.




Back to the beginning! — What I offer: individual preparation


So that you leave a lasting positive impression on journalists and audiences minds, come for a consultation with me. I myself, have on numerous occasions stood in front of a camera and addressed large audiences. Let me tell you about the rules of the media and support you with coaching and individual training to…

  • strengthen your ability to concentrate in the spotlight and make your arguments accessible at any time.
  • clarify your statements and vocabulary to communicate your ideas concisely and convincingly.
  • learn how to confidently deal with provocation, irrelevant questions, and insinuations
  • optimize your charisma, vocal power, facial expressions, and gestures.
  • hone your skills in presenting key messages, ideas and opinions.
  • be quotable.
  • be the expert.
  • make you and your message compelling.


And now a warm welcome for our guest here live with us in the studio …

Your media trainer


For many years, I support people in presenting themselves and their message convincingly.

As part of the preparation for important presentations in front of an audience and in the media, I pass on what is important in my experience: You learn to be fully present and thus have full access to your knowledge, skills and abilities. With my support you present yourself and your message convincingly. Benefit from my experience in marketing, psychology and communication.

Find out more about me in my profile.

Just ask me personally

Let's get into a conversation. Please post any questions that may interest other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me by e-mail (, phone +49(0)30 864 213 68 and mobile phone +49(0)1577 704 53 56. You can also use this contact form. Please read the information about the privacy policy.


Karsten Noack

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What clients say


Thank you again for your great work with me Karsten. The television interview was a great success. I’ll keep in touch!

Anne Lee


Karsten, thank you for our interview coaching session. The pleasure was all mine. I thank you for everything. I was prepared for all the tricky questions. Having spent that session with you was great.

Stephan Schmidt


Karsten helped me tremendously with my radio and TV interviews. He is a professional and doesn’t waste a minute and gets right to the heart of the matter.

Sylvia Miller


When you invest in a session with Karsten Noack you’ll learn how to be present in front of the camera. The exercises and guidance of this trainer are invaluable.

Miguel Gonçalves

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Think twice before every media interview

You’ve received a call from a reporter who wants to interview you, and because you like the idea you want to confirm immediately. Wait for a second! Think twice before you do a media interview. It may be a chance and it is full of risks.

In case you are uncertain that you want to be interviewed by the media, here are some points to consider

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Excellence is an art won by training and habituation.


This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 22, 2001
Author: Karsten Noack
Revision: July 9, 2019
Translation: July 8, 2019
German version: