How do you appear in front of the camera?

How do you appear in front of the camera?

Be prepared!
Camera

How do you appear in front of the camera?

 

Assessing your own personal impact in front of the camera is not really easy. Numerous public examples remind us that balancing self-assessment and self-assessment in front of the camera is a tricky business. What do you need to consider?

 

 

Overview

 

 

 

 

 

Get in front of the camera sooner rather than later

 

In the age of digitalization, video conferences and video contributions are playing an increasingly important role in communication. Where large events used to be held live, often in many locations, to get messages across to target groups, this is increasingly being done using video.

Social media, such as YouTube™, have developed into very successful communication platforms. What used to be the exception is becoming the norm. However, even the seemingly playful use of widespread technology requires knowledge, skills and preparation. Many contributions show that not everyone should spontaneously step in front of the camera. Many people harm themselves with their appearances and do not seem to be aware of this.

There are numerous examples of the fact that the best intentions are not always enough to present your own personality and content convincingly in front of the camera. What used to mature as a speech or presentation in a small group with repetition is now broadcast to the whole world.

 

 

 

Between you and me …

 

I myself have stood in front of the camera countless times and cut quite a good figure. Otherwise, I wouldn’t have been booked and rewarded repeatedly. I assumed I had mastered it. But when I wanted to take on all the roles (of sound assistant, cameraman, presenter and protagonist) on my own in front of the camera, I was in a beginner’s position. And that despite all my experience in front of and behind real cameras. I deliberately leave this evidence on the Internet and hope the development is recognizable. Although, the stage usually belongs to my clients.

 

 

 

Your appearance in front of the camera is important

 

 

If you want to develop your personal impact in front of the camera, it is best to start by taking a closer look at your current impact. Much of what applies to convincing conversations and presentations also applies here. But there are other peculiarities.

Today’s variety of cameras and media technology makes things more difficult. In the past, the bigger the camera, the more important it was. This can be completely different today. This creates additional uncertainty. There is already enough to consider, and other aspects don’t exactly make presence and persuasiveness any easier.

 

 

 

How you appear in front of the camera

 

How convincing are you and your messages in front of the camera? 112 factors play a key role? I have been analyzing speeches since 1998. Having analyzed 16,749 speeches and presentations to date, as well as many video contributions, I can say very precisely what has what effect on which audience. Let me give you the feedback that will help you move forward. You will receive basic feedback and recommendations, as well as the impetus you need to be convincing for specific appearances in front of the camera.

Support for your media presence

 

>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​

 

Just ask me personally

 

Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail (mail@karstennoack.com). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.

 

 

 

Message

 

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How do you appear in fornt of a camera?

Articles about media competence

How do you appear in front of the camera?

How do you look in front of the camera? It’s difficult to assess your personal impact in front of the camera. What do you need to consider?

May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 21, 2008
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:
K:
H:
T: RR
#234

Think twice before talking to the media

Think twice before talking to the media

Be prepared!
Media

The interview request

 

You’ve received a call from a reporter who wants to interview you. You like the idea and want to confirm right away. But wait a minute! It is time to make an informed decision. Think twice before giving a media interview. It may be an opportunity, but it is also fraught with risk.

How about a media interview? … The phone rings

 

You’ve received a call from a reporter who wants to interview you, and because you like the idea, you want to confirm right away.

Wait for a second!

 

If you work for a larger company, ask for help before you decide. Talk to the marketing department. They can help you decide whether to accept an interview, or help you prepare for an interview if you need advice. Especially if you are alone: Think twice!

In my media training sessions, we usually spend most of the time teaching people how to communicate during a media interview. I also tell them what they should do before the interview starts – or before they agree to be interviewed in the first place.

I recommend: Before agreeing to an interview, research the interviewer. Find out as much as you can about the story they’re working on, because the more you know, the better you can prepare for the interview. Most journalists are willing to share at least the basics of the stories they’re working on, and some are willing to go into great detail about their stories.

 

Should you do the interview?

 

In case you are uncertain that you want to be interviewed by the media, here are some points to consider:

  • What is the subject and focus of the interview, and why did the reporter contact you and not someone else?
  • Who else are they interviewing?
    Reporters often play it close to the vest on this one, but it’s worth asking. You’ll often be able to get a sense of the tone of the article by learning whether the other sources in the story are friendly or antagonistic toward your cause.
  • Is the subject currently in the news? How controversial is the subject? What are the risks and chances?
  • What is the message you want to come across?
  • Who is the reporter? What kind of reporter and personality is it?
  • What news outlet does the reporter work for, and who is its audience?
  • What do you know about the format (TV, radio, show, news, newspaper, magazine, …)?
    For print interviews, ask whether reporters just need a quick quote from you or whether they are writing an in-depth piece that will focus extensively on your work. For broadcast interviews, you’ll be able to learn whether the interview will be live, live-to-tape, or edited. Also, ask how long the interview will last. For television, ask if the format will be a remote, on-set, or sound bites interview.
  • Where, and how will the interview be conducted (e.g., in person, on the phone, radio, video), and how long will the interview take?
  • Does the reporter want to approach the story from any particular perspective?
    Some reporters bristle when you ask directly “What is your angle?”, so ask in another way to get the same information in a slightly more subtle manner.
  • Are you well-prepared, or if not is there enough time to be well-prepared?
    Given the fact that everything you say in a media interview can, and may, be shared by the journalist for posterity, it’s important to make sure you are completely prepared. If possible, ask for interview questions ahead of time.
  • Are there any possible legal consequences?
    In case it matters, ask your attorney.
  • Is the effort worth the investment?

 

Better think twice before you do a media interview. It may be a chance, and it is full of risks.

Support for your media presence

 

>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​

 

Just ask me personally

 

Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail (mail@karstennoack.com). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.

 

 

 

Message

 

I have read and accept the privacy policy.

Remarks:

In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.

P.S.

 

How do you decide?

Articles about media competence

How do you appear in front of the camera?

How do you look in front of the camera? It’s difficult to assess your personal impact in front of the camera. What do you need to consider?

May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 21, 2008
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:
K:
H:
T: RR
#234

Essential recommendations for media interviews

Essential recommendations for media interviews

So that you and your message are compelling in the media.
Media interview

Essential tips for media interviews

 

What you should keep in mind when being interviewed by the media. Here you will find 19 basic recommendations to help you and your message to be compelling in the media.

What should be considered for media interviews?

 

I was asked to share the most important recommendations for media interviews. And now I publish those tips here.

 

 

 

19 tips for media interviews

 

19 tips? Sometimes I talk for several days in a row about what deserves attention in media interviews. There are certainly some interesting aspects to consider. Every medium has its characteristics. That’s why you’ll find many articles about that topic on this website. At this point I will concentrate on the essential recommendations:

 

 

 

1. Carefully consider the commitment to an interview

 

Far too often, acceptances or refusals for interviews with the media are not systematically thought through. But a conscious decision is crucial! One of the reasons; the resources invested for it.

 

More:

 

 

 

2. Have your agenda

 

Think in advance about the message you want to convey in an interview and how you can illustrate it with examples. Elegantly attach your agenda to the situation.

 

 

 

3. Be aware of the consequences of your actions

 

Don’t let yourself be fooled in an interview. Stay away from even the most tempting bait and instead stick to your preparation.

 

 

 

4. Pay attention to your good state of mind

 

Stay calm to keep the audience at your side.

 

 

 

5. Stay consistent

 

You do not want to comment on a question? This is seldom a good idea, but if so, please do it properly.

 

 

 

6. Illustrate your arguments

 

A few interesting relevant figures, data, facts are a good idea. Just don’t overdo it. Besides, their significance is not always immediately understood. To provide relevant examples and anecdotes to illustrate your message.

 

 

 

7. Body language

 

Bear in mind the importance of body language. In television interviews, it is important to keep eye contact so that you do not appear devious or defensive.

 

More:

 

 

 

8. Present yourself vocally relaxed

 

Speak more slowly during an interview and make deliberate pauses. Use your voice to convey the message.

 

More:

 

 

 

9. Project personal involvement

 

Bring in your attitude, if appropriate with enthusiasm in your statements.

 

 

 

11. Be concise and understandable

 

Don’t be afraid to simplify your language – this will make your message easier to understand and more credible.

 

 

 

12. Pay attention to your posture

 

If you are interviewing on the phone, stand up to have more energy.

 

More:

 

 

 

13. Gain practical experience

 

Set up a real interview as soon as possible after your media training. Put what you have learned into practice and thus gain confidence in practice.

 

 

 

14. Manage your participation

 

It is your story, so exercise control in an interview, especially by bridging the gap to get where you want to be. Bridging is a technique that can help you to regain or retain control of an interview and move away from an uncomfortable or controversial topic.

And … prepare! Know the journalist, prepare, and practice.

 

 

 

15. Storytelling

 

Include more storytelling in your answers where appropriate. To tell a good story, keep it short but interesting, and include the necessary details for the story to make sense. Stories are the best way to form a human connection.

 

 

 

16. Keep an eye on the beginning and end

 

What’s said is said. There are no guaranteed time-outs during interviews.

For example, be aware that a printed interview begins the moment you enter the room or answer the phone. Be aware when interviewing on camera. Maybe the microphone is still switched on when you already think the interview is done. That happened many times; in the movie “The Naked Gun” and real life.

 

 

 

17. Focus on the objectives

 

Before and during the interview, concentrate on the intention you are aiming for. Keep your core message in mind.

 

 

 

18. Beware of untruths

 

Whether as an intentional lie, out of carelessness or ignorance; untruths often have a high price. And this is especially true in the media.

 

 

 

19. Preparation, preparation, preparation

 

Because of the chances and also the risks, it is worthwhile to prepare for interviews adequately. Too often interviewees contact me for the first time after unsuccessful interviews. It is much better to call me before an interview.

Support for your media presence

 

>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​

 

Just ask me personally

 

Please post any questions that may be of interest to other readers in the comments. Looking for professional help?

If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose whether you want to enter your personal data) or via e-mail (mail@karstennoack.com). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in meetings, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.

Transparency is important. That is why you will find answers to frequently asked questions already here, for example about me (profile), the services, the fees and getting to know me. If you like what you see, I look forward to working with you.

 

 

 

Message

 

I have read and accept the privacy policy.

Remarks:

In the address bar of your browser, the URL should begin with "https://www.karstennoack.com/...". This indicates a secure connection (SSL). Whether you enter your real name is up to you.

P.S.

 

How do you decide?

May you live all the days of your life. Jonathan Swift

This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: June 4, 2020
Author: Karsten Noack
Revision: June 4, 2020
Translation: ./.
German version: https://www.karstennoack.de/grundlegende-empfehlungen-fuer-medieninterviews/
K:
H:
T: RR
AN: #342

26 tips for mastering television interviews

26 tips for mastering television interviews

Tips and media training: How to prepare and master a tv interview
blank

How to master television interviews

 

Most of the time it happens unexpectedly. That’s why you’ll find tips for preparing for and participating in television interviews here.

Television interviews

 

To appear in a television interview is an exceptional situation for most people. Even a speech in front of a few dozen listeners quickly increases the adrenaline rush for many people. The thought of explaining an even more complicated context to an audience of millions can cause fear. Some people just have to introduce themselves and it becomes a challenge.

 

 

 

26 tips for mastering television interviews

 

 

1. Do not panic

 

When a television team visits your premises, it usually takes nerves of steel. Cameras, lighting, microphones not only bring light into the rooms. Do you know a few breathing exercises? Very good! In general, everything will soon be fine again. And it usually looks worse than it does.

While countless cables are searching for sockets, use the time to prepare yourself. Having someone on-site to take care of everything else makes it easier for you to concentrate on your tasks.

Turn off your mobile phone to avoid being disturbed. Also, radiation can affect the recording.

A thorough look at the details will ensure that viewers are not distracted by open trousers, breakfast leftovers, or traces of lipstick later on.

Check your tie, shoelaces, zippers, buttons, protruding hair, and other accessories. A look in the mirror is less an expression of vanity than of professionalism.

 

 

 

2. Stay loose!

 

It is not helpful to think about what you want to say right before the start. This only makes you feel tense and makes you sound less spontaneous. Rigidly prepared answers only sound boring. It is better to prepare yourself at an early stage with appropriate support so that you can confidently accommodate your messages.

 

 

 

3. What is your message?

 

Which messages, more precisely core messages, do you want to convey?

During interview preparation, work out the core messages in simple, comprehensible sentences, preferably in short statements. Underpin these messages with good arguments. To reach the target group, you have to keep in mind the format and audience the journalist works for. This makes it easier to concentrate on the relevant aspects of the target groups.

 

 

 

4. Precaution is better than indulgence

 

The preparation also includes a risk assessment and, if necessary, the preparation of plans B, C, D, E and … If the initially friendly TV journalist turns into an investigative investigative investigative journalist whose questions without preparation would lead to outbursts of sweat, then it becomes clear that the effort was worth it.

Trust is good, preparation is better. Do not blindly rely on agreements, especially not on verbal promises. And even if you think you have an agreement. Hardly anything seems more alien to viewers than the hint that this question had not been discussed.

 

 

 

5. Television interviews are easier than radio interviews

 

Interviews are easier for television than for radio. The visual part allows you to look good, which usually means looking sympathetic and competent. Appearance, including body language, is an essential element of how you are perceived.

 

 

 

6. And where do I look?

 

To speak into this impersonal camera and talk with it as with a person, that does not please everyone immediately. Here, too, you can see how good the media training was.

Typically, someone next to the camera asks the questions, and you make eye contact there. The temptation to look even briefly into the camera is better not to succumb in such a case because it looks strange.

 

 

 

7. Dressed to …

 

The most important criterion in the choice of clothing: You feel comfortable in it, and it suits your role! However, there is a little more to consider here.

If the background is changed or faded in using the green screen in the studio, green clothing is a problem. The same is true for the blue screen, which is a bit less common. Either way, green or blue in clothing would lead to psychedelic effects, which are typically undesirable. Beware of the small-minded. This can cause a flickering picture. The viewers then consider the moiré effect to be a television defect.

What about white shirts? As good as it can look, white shirts make the face look gray because of the exposure.

It sounds worse than it is; there is still a choice of clothing. If necessary, it is worth asking the editorial staff for advice. I have had many unexpected experiences. For example, in my role as coach for Pro7. I had a protagonist who wore almost the same clothes as me in the last part. Since he also got the same haircut as me in the previous part at the hairdresser, he finally looked like a copy of me. Today, I can laugh about it more than at that time.

 

 

 

8. Lights! Camera! Action!

 

Camera set…. rolling … quiet please… and … ACTION! It needs silence in the studio and of course also when you are interviewed in your office. Make sure that you are not disturbed. The latter is often forgotten, and surprises are not always a source of joy for every participant.

 

 

 

9. Pay attention to the background

 

Check the environment and in particular your background. Pay close attention to what is directly behind your head. This will prevent you from having any amazing visual effects. Thanks to some office plants, some people on TV have looked like they have deer antlers or something alien growing out of your head.

10. Name and job title

 

Clarify in advance which job title will be displayed under your hopefully correctly spelled name. I was once involved in an experiment as a business coach and later a little surprised that I was announced by the moderator Ulrich Meyer as an experienced couple therapist. That was differently agreed upon. Today I have such details given to me in writing beforehand. Persnickety?  Better be safe than sorry!

 

 

 

11. The overall impression counts

 

The television audience reacts very intensively to the appearance and the sound of the voice. If you don’t afford to make a big mistake, most viewers soon won’t remember what you said anyway. What remains is the overall impression you left behind. If you succeed in performing sympathetically and competently, you have already achieved a lot. Stay authentic and professional during the interview – it goes well together. Whatever you say, say it with authority.

 

 

 

12. Getting to the point

 

Knowledge alone is not enough, it must also be conveyed convincingly. Get to the point. Use short sentences to make your statement clear. The media will edit the answers to adapt them to the format. The press will focus on the statements their audience is interested in. News and entertaining stories have the greatest chance of being published.

If it’s not a live interview, the journalists, or those responsible for the post-editing, have control over how your contribution is used. If it does not fit into the concept, it may not be taken into consideration and the effort was wasted.

For the broadcasters, tight schedules and editorial deadlines are the norms. Make it easier for everyone involved and keep your answers appropriately short. Short answers have a better chance of being broadcast when recorded with editing. This will also increase your chances of being asked again in the future as a valued interview partner.

 

 

 

13. Renouncement of phrases

 

Your hint “As I just said…” is not only unnecessary, it makes video editing more difficult. The phrase makes it impossible to use the o-tone. Depending on the format, it is best to pick up the question with the answer, since the questions are often not sent by interviewers.

 

 

 

14. Pauses

 

In a recording, you speak in whole sentences, with small pauses in between. This also makes later editing easier.

 

 

 

15. Communication competence

 

Remember to pause when you have given your answer and when the interviewer signals that he wants to ask another question. Promote an atmosphere of conversation, show respect, and use your communication skills. In this way you come across authentically and credibly, convince of who you are and what you stand for.

 

 

 

16. Pay attention to comprehensibility

 

Anyone who wants to formulate too complex often stumbles incomprehensibly into the microphone. This is a mistake many beginners make. Because they want to appear particularly educated on television, they make long sentences with many insertions, use difficult foreign words or sophisticated formulations. In this way, they put themselves under pressure. The often bad breathing impairs the voice. In order not to lose the thread in eternally long sentences, the whole concentration of the speaker and the audience is needed. That’s exhausting! If the exaggerated choice of language is also misplaced by an annoying slip of the tongue, the audience laughs spontaneously. This makes the speaker even more nervous, the performance becomes embarrassing. Only a few people can master such situations in front of the camera. For example, with a sympathetic laugh about their flaws.

 

 

 

17. Do you want to be quoted afterward?

 

The probability that your answers will also be quoted in other places can be enhanced by the conciseness of your statements. Popular, but not without risk, are crisp sayings.

 

 

 

18. An interview is not the event of a sale!

 

The primary purpose of an interview is to entertain the audience. It’s wonderful if you profit from it. Otherwise, you wouldn’t do it anyway. The last thing the audience wants is your attempt to sell them something offensively. Who abuses the opportunity for the event of a sale commits such a deep breach of trust that it probably remains the last interview.

 

 

 

19. Practice makes perfect

 

Usually, interviews will improve with experience. Without competent feedback, however, some peculiarities can become apparent that should better be eliminated at an early stage. After the interview is before the next interview. So the interview better will be evaluated and improved afterward.

 

 

 

20. Shorter is better

 

It is also important to come to the point with the answers. The television team usually has enough other things to do. What may be a special moment for you is their everyday life, and some even have a private life. The sooner you reach a good result together, the better for all participants. If word gets around how pleasant and professional it is with you, this increases the probability of repetition.

 

 

 

21. Know the target group

 

Ask the journalist what the aim of the interview is and align your answers with it. The more precise your idea of the target group is, the easier it is to adapt your language. It is better to avoid jargon so that journalists don’t constantly ask about the meaning of your words.

Make it easier for journalists to understand why an aspect is so critical and why the target group should be interested in it. Do this in a simple, straightforward, and lively language. If you describe something, make sure that you experience it in front of your mind’s eye.

 

 

 

22. Listening

 

Unfortunately, uncertainty often leads to all attention being focused on preparing the next answer rather than listening well. Good interview partners are also good listeners.

 

 

 

23. Stay authentic

 

Present your personality authentically. Make your position clear and have your self-marketing strategy in mind. Behave professionally and remain yourself, even if the situation is initially not familiar to you. The better prepared you are for media appearances, the more naturally you will seize the opportunity and convince the audience.

 

 

 

24. Take care of yourself.

 

Some people are loose in front of the camera, while others are scared. Most people are not used to talking spontaneously in front of a camera. If you tense up, you probably tend to talk too fast, breathe too badly, your voice sounds tense and gets higher.

That appears less competent and sovereign. If you are alone in front of the camera, imagine a real person with whom you have a lively conversation. Flirt with the camera or whatever you would do with a real person. Then you will not talk monotonously. If you manage to perform naturally, you have the best chance of being asked again. Relaxed and authentic, you provide the easiest and most interesting answers.

 

 

 

25. After the interview is before the next interview

 

After the interview, thank you again for the opportunity. Declare your willingness to continue giving interviews on certain topics in the future. This increases the probability of being asked again. In general, every appearance in the media increases the likelihood of being asked again in the future. Get things rolling.

 

 

 

26. Seize the opportunity

 

Depending on expectations, i.e. opportunities and risks, the cost-benefit ratio can be estimated during preparation. Make the necessary decision carefully!

Train your media competence at an early stage and prepare concrete opportunities individually.

Support for your media presence

 

>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​

 

Just ask me personally

 

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How do you appear in front of the camera?

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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: January 2, 2009
Author: Karsten Noack
Revision: August 20th, 2023
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Body language expert explains Trump’s awkward day at the NATO Summit

Body Language Expert Explains Trump's Awkward Day At The NATO Summit

Donald Trump, Angela Merkel, Emmanuel Macron, Duško Marković and some handshakes
Body Language Expert Explains Trump's Awkward Day At The NATO Summit

Trump’s body language at the NATO Summit

 

It may be mere speculation that Donald Trump is compensating for something. Yes, certain behavior may give that impression. Let me analyze Donald Trump’s body language when he met Angela Merkel, Emmanuel Macron, Duško Marković and other leaders at the NATO Summit in Brussels.

 

 

 

Overview

 

 

 

 

Donald Trump’s alpha male body language tics

 

It may be mere speculation that Donald Trump is compensating for something. Yes, certain behavior may give that impression.

I guess most people agree that Trump wants to be seen as an alpha male. We needn’t have to look further than to his body language to confirm that. It seems to be so important to him — that his desperate desire appears more often as insecurity than as a sign of strength. Someone with strong self-confidence wouldn’t do it like that. Even though it is good to remember former US presidents; most of them showed some kind of bit strange alpha male behavior — even Barack Obama. That’s how US-Presidents do it! But all that is harmless in comparison to Donald Trump’s strange behavior and all the handshake gates. His special handshake style came under media scrutiny after meetings with the Japanese and Canadian leaders.

 

 

 

Welcome

 

As far as Macron’s concerned, Merkel is the most important person in the line-up, and she is a female. When he swerves towards her, you can see Trump’s concentrated mimic as if he is thinking “Stop, wait for a second — I’m the most important person here.” Usually, in any line-up, you’d go first to the person who demands the most respect. In Macron’s eyes that seem to be Merkel and Trump is not pleased.

Right after Macron swerves, Trump and the French leader shared a painful-looking handshake that just went on and on.

What Trump is doing in that situation is showing Macron who’s the boss. It’s another aggressive move by Trump; he’s pulling Macron towards his face, and he’s saying, “You will do what want I want, whether you like it or not.” We can see Macron trying to get away from the awkward situation by putting his arms on Trump to stop him from pulling him inwards.

 

 

 

The 2nd handshake

 

Macron appeared to be ready for Trump when they met for lunch at the US embassy in Brussels ahead of a NATO summit. As if the first handshake wasn’t awkward enough, the pair locked hands for so long that their knuckles started turning white during another exchange.

When Trump met Emmanuel Macron, those alpha males presented us with some funny moments. Trump — used to power plays to underline his masculinity and status with every public appearance — was the underdog this time. We have seen a power play during the handshakes. Testosterone and an iron grip later Trump tried to escape a situation he usually initiates. We can see it in the video; the knuckles of both are getting white, a mini arm wrestling, all muscles tight; we see their jaws clenching and faces tightening. Then Trump finally seemed ready to pull away. And the winner — if we allow us to see it as a competition — is Emmanuel Macron.

 

 

 

Body check

 

Mr. Trump pushed — or should I say slapped — aside the prime minister of Montenegro, Mr. Duško Marković, to get in the front row. He seemed to be angry about the situation. It is such an aggressive, bullying gesture by Trump. I think it displays his very high sense of entitlement. Right after Trump managed to push Markovic away, he showed an unnatural mimic and bossy behavior, he pushes his head back and just his chin out. That is a very arrogant pose to be in because it means you’re looking down at people. Something that is neither appropriate nor a signal of natural confidence.

In any situation where Trump feels mildly threatened, he goes into that pose. It seems to be a learned behavior. After standing in that arrogant position, he then displays a very vulnerable pose by going into the fig leaf. You only really get into the fig leaf pose — where you cover a very vulnerable part of the body — when you start to feel vulnerable. Maybe the woman he was talking to said something negative about him. Look at his face; he looks like a kid being told off.

Support for your media presence

 

>You want to make the most of the opportunity. Do you want to face the questions and give convincing answers? Then I can help you prepare for your media appearance.

You decide on the extent of the support. My recommendation: Give yourself and your audience at least one rehearsal with professional feedback. Then you will know for yourself how you and your answers affect your target group, what you should and shouldn't do, where there is potential. Why wait until after you've performed to get such feedback? It's too late to correct. Then it is too late to correct. Cross-fire interviews in particular are very intense, and you only have the opportunity to look at the results afterward.

What does this professional support cost? The fees are listed here. You know best how much it will cost compared to the expected benefit. Take advantage of it. By the way, this can also be done with sessions via telephone or video support.

By the way, many people suffer from severe stage fright when they appear in the media and suffer through the performance. That's a shame, because with the right help, it's not necessary. Just in case ...​

 

P.S.

 

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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: May 27, 2017
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version:
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#123

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