Articles

Presentations skills, psychology and marketing to present yourself and your message
18 tips to increase your assertiveness

18 tips to increase your assertiveness

Assertiveness is based on persuasiveness. What needs to be convincing is inseparably linked to the person who wants to realize his or her intentions. In addition to the quality and attractiveness of the offer, a convincing presentation is also important. The way in which we are perceived has a great impact on our assertiveness and is a major factor in determining whether we gain trust and support or whether we encounter resistance. This not only applies in the professional context, but also in the private sphere.

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Self-marketing: How about your focus?

Self-marketing: How about your focus?

Self-marketing needs focus. You may have many strengths and talents. Don’t be tempted to focus on more than one or two, or you will dilute your message. Focus on your core message so that you are known for something that counts!

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How you doin’? Talking about diseases

How you doin’? Talking about diseases

The question “How are you?” is a constant one. Very few people answer it as a serious question. If, however, it is answered too personally, it overwhelms those who only ask out of habit or politeness. So, what do we do when we learn that a person we are talking to has a serious illness?

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Keith Johnstone, improvisational theater, 14 rules and ImproRhetoric™

Keith Johnstone, improvisational theater, 14 rules and ImproRhetoric™

Keith Johnstone is considered to be the founder of modern improvisation theater and thus provided me with numerous ideas for the development of improRhetorics™. Read the 14 “Rules” of improvisation theater. Models and wisdom for coaching and presentation skills. I do not only recommend the books and ideas of Keith Johnstone to participants in my workshops.

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Travel companion for heroes

Travel companion for heroes

I don’t count the number of presentations I have supported. After all, it has been several years since I started my own business in 1998. In intensive cooperation, we have worked on many projects. Many ideas were put into practice. But I still realize too often, that honest and interesting messages are not heard by the intended target group. Therefore, I support people who have something important to say. How about you?

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Glossary

 

In the glossary, you will find information on common and not-so-common terms related to strategic communication. Communication science, marketing, and psychology complement each other. Where the glossary and article end, the work with me begins. I make sure that you and your message are convincing –in conversations and presentations.

Ask me! If you can not find what you are looking for, send me a message. Maybe I write an article about it.

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