Are Gut Feelings Short Cuts to Better Decision-Making?Do you trust your experiences? How about your gut feeling?
Are gut feelings short cuts to better decision-making?
More and more evidence is being discovered that many of our most important decisions, such as which partner to marry, how to invest money and so on, are not made by rational consciousness, but by the subconscious, also referred to as gut feeling. Can you trust your gut feeling?
We possess the capacity to feel, and thereby the ability to know things without consciously reasoning. The gut feeling is real, and we use it all the time. A gut feeling arises when your brain makes an instant connection between what’s happening in the present and a similar circumstance from your past.
There is no such thing as a purely logical decision. The brain uses a combination of logic and emotion when making decisions of any kind. That specific emotion, innate to us as humans, is called intuition. Intuition is about how quickly you can tap into your subconscious mind where you archive all types of information that you don’t remember on a conscious level. This intuitive system is more hardwired into the human species than commonly understood. It is the automatic, mindless thought process that doesn’t require analysis or deep thinking.
This kind of intuition isn’t magic; it’s unconscious reasoning. Our brains record all experiences; every meeting, client interaction, presentation, and personal decision. With every experience, the cache of information our brains have at their disposal grows. In general, any experience is a good experience, and the more we have of them, the more accurate our gut feelings become.
What your hunches tell you is often a better gauge of what will make you happy than an analytical spreadsheet could ever be.
On the other hand, always trusting your gut can get you into a lot of trouble. Sometimes it’s capable of screwing you over by causing you to believe you’re right when pretty much everyone else can see that you’re wrong.
Your gut feeling is way more than just a feeling. But it is clever to listen to it?
Gut or logical brain? It depends on the topic and the possible consequences. There is no such thing as a purely rational decision. The brain uses a combination of logic and emotion when making decisions of any kind. Use the news. I suggest that we listen to our gut feeling and use it as an indicator but not a sole decision-maker.
Sound business decisions are based on facts, data analysis, trend spotting, or other complex calculations, and yes – a bit of intuition. But your instinct should be used as an indicator, not the basis for your decisions. In every business, there are variables and unique scenarios that make planning and analysis imperative; neglecting these factors could have serious implications.