Thinking outside the box, driving reality forward. Excuse me?

Motto of the day*
Not what we have 
but what we enjoy constitutes our abundance.

Imagination is the most beautiful daughter of truth, only a little more vivid than its mother. –Carl Spitteler

Box, chances, decisions


What reality deserves some support? Where can something be made fairer, friendlier, more beautiful? What stands in the way?

„Think outside the box!“ Excuse me?


To free oneself from the restrictive framework of conventions, to broaden the perspective, and to think beyond the existing. This is often demanded and then often talked about thinking outside the box. This demand is heard so often that it has become a cliché due to its inflationary use. Why?




So what is it that we are talking about?


What is this box? In order for us to be able to expand the familiar framework, it is necessary to recognize the unconscious boundaries as such. Otherwise, we run against invisible walls. That’s why now is a great opportunity to be attentive to what and who is blocking our view. The organization, the environment, and especially ourselves. Our beliefs, bruises, routines, …






It is a great opportunity not to simply leave the previous framework, but to clean it up and expand it.



I select the motto of the day mostly because something about it appeals to me. Something attracts me or irritates me. It feels as if it could contain something and I want to get to the root of it. So I dedicate a motto to each day and let myself be surprised what it has to offer me.

Sometimes the reason for the choice clarifies itself only after a while. That's why the thoughts about the motto of the day are often not articles, but associations. They are thoughts transformed into words. They are spontaneous and I also publish them frequently while I am traveling. They, therefore, tend to appear in fragments. Feel invited to add your associations in the comments. Enrich the thoughts with your perspectives – to complete the picture.




How do you benefit best from the motto of the day?


Ask yourself constructive questions like the following and you will personally benefit from each motto of the day:


  • What triggers the topic in you?
  • Under what circumstances do you agree with the statement and when not?
  • What is the significance of the statement for you?
  • How can the motto of the day enrich your life?
  • In what context could the statement be useful?
  • Where and when do you want to remember it and how?



And what can I do if I disagree with a motto? There is often something personal to learn from quotations with which we disagree. Helpful questions in such a case are:


  • What do you specifically disagree with?
  • Do you think the statement is generally not helpful or only not suitable for you personally?
  • Which aspect is worth taking a closer look at?

Just ask me personally


Let's get into a conversation. Please post any questions that may be interesting for other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me best by e-mail (, phone +49(0)30 864 213 68, and mobile phone +49(0)1577 704 53 56.

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What reality deserves some support? Where can something be made fairer, friendlier, more beautiful? What stands in the way?


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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.

Published: July 13, 2001
Author: Karsten Noack
Revision: April 12, 2021
Translation: ./.
German version:

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