Creativity: Tipps, Tricks, Tools,

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw



I ask Vulcan Spock what creativity is, and he answers; Creativity describes the ability of an individual or a group to think and act in imaginative, creative, and associative ways to make a meaningful contribution to problem solving. The answer does not really satisfy me, what do you mean?

New approach: Creativity is the productive ability that manifests itself in action or thinking. On the one hand, creativity is characterized by novelty and originality. On the other hand, it also relates to solving technical, human or sociopolitical problems. Oh well…

Creativity may be a human reflex, but it can be disarmed if it is not promoted.

Karsten Noack



What is possible?


Many people claim that innovation is a crucial element of business livelihood. Therefore, it is important to clarify how companies are to be designed so that creative thinking can develop there. There are examples of companies that have sought and found answers to this question.

Some companies have changed their corporate culture. As a reward, some of them have experienced a creative boost. This has resulted in a number of smaller and larger innovations. 




Is creativity really that important?


Creativity is often demanded, rarely promoted. It’s amazing, because creativity is demanded in many places, and actually promoted in a few places. Is creativity really the magic weapon? Are there any advantages or does creativity in companies also have a dark side? Where there is light, there are often shadows. More about this topic can be found in the article about creativity and economic success.



With the right creative tools, the creativity can be on the jumps ..

  • 6-3-5 Method
  • Anonymous brainstorming
  • Bisociation
  • Brainstorming
  • Brainwriting
  • Clustering
  • Didactic brainstorming
  • Destructive-constructive
  • Brainstorming
  • Imaginary brainstorming
  • Collective notebook
  • Mind mapping
  • Open space
  • Osborn Checklist
  • Six perspectives
  • Synectics
  • Inversion method
  • Visualization
  • Walt Disney Strategy


With the right creative tools, the creativity can be on the jumps .. Some of these creativity techniques can be used by individuals as well as in a group. The descriptions with step-by-step instructions will tell you exactly how. And if you want support, just give me a call. Even better: invent your own creativity technique!

Your trainer and coach

Whether as an engineer or as a manager, privately, professionally and since 1998 in self-employment; hardly anything is possible without creativity. In coaching and in my specialization (helping people to convincingly present themselves and their message) creativity is very important. For years I offered workshops on creativity and creativity techniques and moderated creative processes in companies. Benefit from my experience in marketing, psychology, and communication.

Find out more about me in my profile.

Coach and trainer Karsten Noack Berlin

Just ask me personally


Let's get into a conversation. Please post any questions that may interest other readers in the comments. If you are interested in coaching or training, for personal questions about that and appointments you can reach me by e-mail (, phone +49(0)30 864 213 68 and mobile phone +49(0)1577 704 53 56. You can also use this contact form. Please read the information about the privacy policy.


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What my Clients say


It was inspring to work with you! I developed my business model and enjoy the insights. Thank you!

Freda Helms


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