Just read out speech manuscripts ...
Speech manuscripts by speechwriters
There are good speechwriters. But, what good is the best speech script if the delivery is unmotivated? An important speech deserves preparation, rehearsals, …
A speech manuscript does not make a speech
I have an excellent speech in front of me, or more precisely, a speech manuscript. This time it is not mine. It is excellently structured, humorous, and witty. It suits the client and the goal he is pursuing with it. Likewise, it is simply good!
The speech manuscript has cost a little more. I know, because I recommended the speechwriter. However, I had also pointed out in the context that some preparation for the speech is necessary in order to internalize it and present it credibly.
However, time and financial resources were not available for this afterward. So the buyer of the speech simply unpacked it on the day of the speech and read it aloud. Well, even reading aloud has to be learned, and only a few people have mastered this fine art. So listening was no joy for the audience and the buffet afterward became a consolation prize, the cupcakes the highlight. A wasted opportunity! Too bad about this excellent draft speech. If he had printed out the text and distributed it instead of stammeringly reading it out, he would have done himself and those present a great favor. The audience does not always remember good speeches. It rarely forgets a bad speech.
A speech that is read aloud guarantees that the audience will not listen to you.
Henry Kissinger
Excellent speechwriters exist, but good readers are rare.
Exquisite speechwriters exist. They empathize so well with the commissioning speaker that the latter has the impression that their own noblest thoughts have been magically transferred to the paper. It fits, works, and is coherent – at least on paper. To make this possible takes time and money, and good speechwriters have their well-deserved price.
However, a speech manuscript delivered by a speechwriter does not completely replace the preparation on the part of the speaker, or often only the reader. Most people can only read aloud very awkwardly without preparation. Reading aloud also needs to be learned, if it is absolutely necessary.
It is certain death by boredom for the listener if a speech manuscript is read out loud monotonously.
Preparation of important speeches and presentations
Those who do not speak are not heard, and even those who speak up are not always successful. There are a few more steps that need to be mastered.
Do you want to convince with your message and also as a personality? Then I will help you to prepare your speeches and presentations. You determine the scope. At least, I recommend a test run with professional feedback for you and your message. Then you will know how you and your content are perceived, what you should do, and what you should leave out, where there is potential. Why do you want to get such helpful feedback so late after your real performance? Then it is too late for adjustments. Benefit from the advantage. My definition of luck: Preparation meets opportunity.
You can best estimate for yourself where the effort is worthwhile concerning the expected benefit. Here you will find the fees for my support (communication, psychology, language, structure, voice, body language, storytelling, rhetorical means, media such as PowerPoint and Co., etc.)
You are not in Berlin right now? Then choose meetings with me via telephone or video support. Whereby, there are quite good reasons for a trip to Berlin.
By the way, many people suffer from such intense stage fright in front of an audience, and therefore their performance lags behind their possibilities. Too bad, because with my help performance in a good condition is possible. Just in case...
A good start: Professional feedback with suggestions for improvement
How persuasive are you and your messages in speeches and presentations? How good are you at the 111+ most important presentation skills? I have been analyzing speeches since 1998. After evaluating 14,375 speeches and presentations, and numerous mistakes of my own, most of which I only discovered after a delay, I can tell you exactly what works with which audience. Let me give you the feedback that will help you get ahead. You will receive essential feedback and recommendations, as well as the impulses you need to persuade your audience in concrete situations.
Are you interested? If so, here is how to get helpful feedback with recommendations for improving your speeches and presentations.
Just ask me personally
Please post any questions that may be of interest to other readers in the comments. Looking for professional help?
If you are interested in coaching, training or consulting, if you have organizational questions, or if you want to make an appointment, you can reach me best via this contact form (you can choose if you want to enter your personal data) or via e-mail (mail@karstennoack.com). You can also reach me by phone at +49(0)30 864 213 68 or by cell phone at +49(0)1577 704 53 56 from Monday to Thursday from 9:00 to 18:00. Most of the time I am in sessions, so please leave a message with your phone number in Germany. Please remember to be very specific about the reason for your call. I will get back to you as soon as possible. The privacy policy can be found here.
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This article is a short excerpt from the more comprehensive course materials my clients receive in a group or individual training or coaching.
Published: May 11, 2007
Author: Karsten Noack
Revision: August 20th, 2023
Translation: ./.
German version: https://www.karstennoack.de/was-darf-die-vorbereitung-einer-praesentation-kosten/
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