USP - Freelancer and Entrepreneurs: Why should I buy from you and not somebody else?
Consulting and coaching for your self-marketing and branding

Overview

• USP - Freelancers and Entrepreneurs

• Why do freelancers need a USP?

• Consulting and Coaching

USP

One of the questions I ask clients when I’m working with them is, “What’s your product’s USP?”.
USP stands for unique selling proposition or unique selling proposal.

Today it is so easy to copy competitors’ products or steal their best people that it is difficult to achieve a genuine point of difference.
In advertising, this difference is called your unique selling proposition (USP).
Your USP is the main promise you offer that makes you different from your competition.

Ask yourself: What sets your offer apart from your competitors?
Why should customers buy from you and not the next competitor?

When you are an entrepreneur you have a product to sell.
If you’re a freelancer, your service is a product.
And to market your service effectively, you need to know your USP as well.

Your USP makes you stand out from your competition.
It’s what makes a client hire you and not the cheaper expert.

In fact, entrepreneurs say that when you have an effective USP, you annihilate competition altogether.
After all, if you’re truly unique, then there’s only one you.
You’re the only one who can possibly deliver what the client wants.
And therefore, you can achieve a better price.

You want help to create your own plan?
You want to communicate your USP?

Contact me and we can discuss your needs, the process necessary to meet your aims, the time frame and my availability.

Keywords

USP, advantage, difference, uniqueness, competition, consulting, coaching, brand, branding, product, service, idea, personality, self-management, attributes, needs, want, clients, marketing, reputation, marketing-strategy, freelancer

Copyright

© 1998 - 2012 Karsten Noack: Consulting, Coaching & Training Berlin
How to present yourself and your offer successfully
Updated 05/10/12 - LBRD