Simplicity And Response
Simplicity and response are qualities that measure the true value of any work of art.
Frank Lloyd Wright
This is also true for a good speech. Making a presentation simple requires hard thinking. You might be concerned that in your quest to make your presentation simple, you’ll dumb it down. Simplicity is a complex undertaking. You cannot reach simplicity without understanding the complexity and subtleties of your topic. Your job is to make the complex easily graspable to your audience by arriving at that simplicity.
The core of your idea is the core of your presentation. Express that core in one simple and specific sentence, as the core message.