Maintain Your Market Position
Consulting and coaching for your self-marketing and branding

Overview

• Maintain Your Market Position

Maintain Your Market Position

It is important to maintain your market position once it is established and if possible even whilst you are still on the way to establish it.

Your positioning is your statement of where and what you offer.
It is extremely risky to change your market position.
Target markets tend to hold onto their perceptions of your company for years, so it takes time and money to change.
And the change often creates confusion, which opens the door for competitors to take advantage and move into your territory.
Sometimes the new position is not be believable for your brand because of your old position or the position of a competitor that already owns the position you want to take.

In general, you are better off building on even refreshing, updating or tweaking your current positioning rather than completely changing it.

Keywords

Consulting, coaching, marketing, market, strategy, continuity, consistent, positioning, authenticity, brand, branding

Copyright

© 1998 - 2012 Karsten Noack: Consulting, Coaching & Training Berlin
How to present yourself and your offer successfully
Updated 05/10/12 - LBR