How to Present Yourself
Consulting and coaching for your self-marketing and branding

Overview

• Present Yourself

Present Yourself

Do you feel that your strengths come across in your everyday interactions?
Every talk, meeting, phone call, email, and resume or portfolio sends a message of who you are and what you are about.

Presenting yourself professionally requires a communications strategy and the skills to do it!

Be notable!

Identify the components that differentiate you.
How do you stand out amidst the other options?
What is so special about you and your offer that will benefit others?
Incorporate the elements that make you unique in your story.
Whether it is your introduction or a sales pitch, make yourself memorable.

Identify your relevant strengths

Concentrate especially on the ones that come from labour-intensive and substantiated experiences because these are the most credible.
So many specialists will pitch a project and fail to even mention their years of apprenticeship with another well-known expert.
Put your strengths out there, and share the story behind them.

Identify, get to know and involve your target group

Understand the characteristics of your target group.
This will make it easier for you to select the most appropriate method for achieving your objectives.
And you will present your offer in the language of the audience.

Know the concerns of your audience

Do a candid assessment of the risks someone might find in working with you.
Then identify the strengths and differentiating characteristics that best minimize the risk.
For instance; if you’re new on the scene someone could see the risk that you are not professional enough.
In that case you’ll want to highlight the past projects you’ve been involved with that demonstrate your dependability.

Remember; nobody will represent you better than you.
Take your aspirations into your own hands - as you are the only one that truly cares.

Keywords

Coaching, management, speaker, speak, annual appraisal, appraisal interview, presentation, meeting, TV, interview, interview for a job, listening, leadership, sales, personal development, negotiate, negotiation, learning, business, private life, success

Copyright

© 1998 - 2012 Karsten Noack: Consulting, Coaching & Training Berlin
How to present yourself and your offer successfully
Updated 05/10/12