Oh Sorry! I didn’t See You There! It Is Time For Authentic Self Marketing

Promote yourself authentically: Authentic Self Marketing
Authentic Self Marketing

Be yourself; everyone else is already taken.

Oscar Wilde



Authentic Self Marketing


Are you tired of constantly fighting for attention?  Then you’re like many people; you’re full of possibilities and anything is doable! In most areas, there is an abundance of people and businesses offering and providing you with opportunities and solutions. Everyone wants to be noticed. But the best deal is not always immediately obvious, and for specific groups or people, it is sometimes difficult to recognize the right offer.

Your professional abilities, your product, your service, your idea may all be remarkable. But if they do not come across to others as remarkably amazing then they will be ignored or worse, go completely unnoticed. To be influential just by yourself isn’t enough anymore. You need a team. The relevant people must also learn this, know this and want to reap the benefits.  You’re right, Mr. Noack! So what do I do?

The following questions will lead you to answers that will take you to the next step:

  • What do you stand for?
  • What do you admire with all your heart?
  • What do you really want?
  • What is your idea?
  • What are the benefits of your proposition? What is your solution?
  • Who benefits the most from what you have to offer and who is willing to honor and back you?
  • What makes you and your proposition unique?
  • Is it worth developing a brand name for it or creating a profile?
  • How can you communicate to intended audiences the benefits of your particular idea or proposition?




A glimpse of success is in sight: What I offer


If you no longer want to be the backing singer but the main vocal artist then ask for support. As a coach and trainer, I’ll help you …

  • to develop a clear strategy on how to represent yourself in your professional life
  • to define your goals
  • to raise your profile and to position yourself clearly
  • to work out your relevant strengths
  • to formulate clearly the benefits of your product / service
  • to create an implementation plan with concise concrete steps


And if you want, I will even accompany you in the realization of all of this. Dreaming was yesterday!

Articles about self-marketing


9 Proven Strategies to Become Famous

Famous or notorious, doesn’t matter as long as known?
Sure, it doesn’t matter how! Why dealing with the uninteresting details? And even 5 minutes fame are better than nothing, isn’t it?

The aim to be seen tends to become closer to absurdity, not only in the talent free zone. Those who want to be seen and heard in the world where nearly everyone seems to become a star, it needs the willingness to do the extreme. Becoming a celebrity? Yes, when you ignore the side-effects and long-term results, it is possible. Therefore here are a few ideas how to do it – or should I write observations? Voila: 8 proven strategies to become famous and another one that I recommend you.

How About Your Focus?

Self-marketing needs focus. You may have many strengths and talents. Don’t be tempted to focus on more than one or two, or you will dilute your message. Focus on your core message so that you are known for something that counts!

Stage Fright: I am here to live out loud!

In case you have stage fright you aren’t alone. Many performers do. Learn to leave that cycle. If you have something to say; let me help you with your stage fright. Live out loud, and be heard!

One Side of Character is Integrity

Integrity is an important part of a character. Integrity is a choice we make, and it’s a choice we must keep making, every moment of our lives. Develop and protect your integrity.


It is your decision: When given the choice between being right or being kind, choose kind.

Is Bad Publicity Really Better Than None?

How about your self-marketing? Is bad publicity really better than none? Some even believe that there is no such thing as bad publicity. What do you think? Does the end justify the means?

To Win An Argument Is To Shout Louder Than Everyone Else

There is this human tendency to put even more effort into arguments when the opponent doesn’t want to agree. Sometimes we also put more effort in our voices. Being confident and loud seems to the best way to win an argument. Is that true?

You Want to Avoid Criticism?

A fulfilled life isn’t about avoiding criticism. Criticism can be a good thing. It’s often said that whoever is going on his way and does not encounter criticism is probably going in the wrong direction. Time to get on the right track …
It’s better to have honest criticism than to give or receive false praise. At least you know where you stand!

Promises and Integrity: Who cares about the promises of yesterday?

Keeping promises and what is promised is twofold. Many promise mountains but deliver molehills.

Although Shakespeare said “a promise made is a debt unpaid,” what is left of this attitude in today‘s world? More widely used today is probably the notion; promises cost nothing. And what about empty promises?

In particular, the advertising industry depicts that no one is really bothered about empty promises.

How to Define Your Target Market

Shakespeare was a marketing specialist. Keep that recommendation in mind when you define your target market. Don’t waste time marketing to people who won’t be interested, however.

Is This Vision Too Huge and Far Away?

You believe what you have to offer – your vision – it’s good for the world but you fear it is too huge and not possible to achieve in the near future? How sure are you? Would you invest and develop the idea if there were a clear path to success?
A big Vision animates, inspires, transforms purpose into action.

Are You Trustworthy?

    Whoever is careless with the truth in small matters cannot be trusted with important matters. Albert Einstein     People like to deal with those they can trust. If people trust you, they will like you and give you more opportunities than others.       Are you...


Banks will lend you money if you can prove you don’t need it. Clients will ask for your service when a lot of others do it. Attractiveness lead to more attractiveness. Some books about self-marketing will tell you to fake it till you make it. But be aware: Lying is a...

Trust, Dignity and Body Language

Oftentimes, what comes out of our mouths and what we communicate through our body language are two totally different things.
When faced with these mixed signals, the listener has to choose whether to believe your verbal or nonverbal message. In most cases, they’re going to choose the nonverbal.

Are You Brave Enough to Tell the Truth

I appear to me that too few people are willing to stand up for what is right. Too many times we keep on complaining about the injustice in the world, but so few of us are willing to stand up and speak up. With little or no backing those few who do speak up then inevitably find themselves victimized – and that while others watch in silence. Somehow we completely miss the fact that when we do not speak up against injustice we become complicit in it.

Why is it that when people observe something wrong being done or said, they simply cannot find the courage to speak up against it? Is it that we fear being victimised? Or do we fear being disliked?

Know Your Values

I sometimes underline how important respect is in my opinion. In my mind respect means to live personal values without hurting those of others. That isn’t easy since discussions about moral and ethics will last and a common definition is not accepted by everyone. Therefore it is up to you to know your personal values. Then it is easier to know where and when to stand up and speak. And yes, there is a high chance that someone doesn’t like what you say. Be brave and respectful in the mentioned way.
Do you really know your values?