Is Bad Publicity Really Better Than None?
Consulting and coaching for your self-marketing and branding

Overview

• Is Bad Publicity Really Better Than None?

Is Bad Publicity Really Better Than None?

There is a at least one reason to say "Yes! If you like risks!".

Briefly, the mind tends to recall events that occur frequently and recently.

That's the he reason why advertisers spend millions of Euros bombarding us with slogans.
Experiments have shown it is a good investment.
We are more likely to buy a particular product if we can recall it easily.

Likewise, one reason why popular music charts featuring all-time favorites and the like contain an excessive amount of recent songs is because people can remember them more easily.

This also underlines why bad publicity is better than no publicity at all.
It's had to believe, but common; even purchasing managers may end up placing contracts with suppliers who are being sued by other companies because they remember them!

Another manifestation of such tendency is that we may be more ready to believe people whom we see frequently than those we seldom see.

But be careful to integrate that in your self-marketing strategy without considering your branch and target group.
There are different kinds of bad publicity.
Some are back-breaking for your branding!
And some people have a better memory and prefer good publicity.

Keywords

Consulting, coaching, bad publicity, reputation, product, service, idea, personality, self-management, needs, want, clients, marketing, marketing-strategy

Copyright

© 1998 - 2012 Karsten Noack: Consulting, Coaching & Training Berlin
How to present yourself and your offer successfully
Updated 05/10/12