Are You Consistent?Are You Inconsistently Consistent?
Some people may doubt what you say, but they will believe what you do.
Your challenge is to make sure you are congruent. Walk your talk, be consistent! But how do we stay consistent with being consistent? Ops!
Consistency is one of those vague attributes that everyone wants, but few people actually manage to gain. Don’t worry! As long as you set specific goals and boundaries to be specific towards, you’ll find that you’ll be more likely to actually be consistent.
When we jump from one idea to another, we easily can lose focus. When your presence change from day to day it is hard to recognize you. You may call it being flexible. On the surface there may not appear to be anything wrong with this, but it will appear as not being consistent.
What is consistency good for?
- Consistency allows you to reach challenging goals.
- Consistency creates accountability.
- Consistency establishes your reputation.
- Consistency makes you relevant.
- Consistency supports your message.
Practical ways to be seen as consistent
You should be consistent in these areas:
Most important: Be consistent in your behavior. It is fine to improve and stay flexible. Values usually don’t change that much. Values are the most important elements of decision making and therefore for being consistent.
When you do things again and again, and do things that are distinctive and relevant, your brand is consistent. And for that you get credit. People learn to trust you, when you are consistent in your behavior.
Think about what Aristotle said: We are what we repeatedly do. Excellence, then, is not an act, but an habit. Experienced professionals are consistent. They perform to a high standard all the time, every time. That’s part of what being professional means.
However you normally talk, such as in a conversation, on stage, in articles, newsletters, or emails, it needs to not only be consistent in those areas but also on social media. When you speak, regardless of where, it always should sound like the same person talking.
When you respond to people, either comments or feedback, you need to consistently sound the same. Just because you are in the internet doesn’t mean you give a different answer or have a different opinion compared to an interview in TV or in a direct conversation.
Colors, preferred font, style of images used and even taglines should all associate the brand and be consistent. If you develop a great tagline then it should be used everywhere. Your logo and color scheme should be the same on all profiles.